GP writer Marcus Estrada discusses the question of why indie game developers are embracing piracy on PC as big companies like EA continue to fight it.
Piracy hurts the big companies "bottom line". In their eyes anything that has an effect on your bottom line, no matter how miniscule, it is a cancer that must be eliminated. An indie dev has no bottom line, in fact they have NOTHING including a reputation, because they aren't established. To an indie dev having their game passed around, legally or not, is good because it gets their name out there and gets them something that not just money buys -- a reputation. Once they've grown and gotten picked up by a big publisher like EA or UBI, then piracy would be seen as a threat, but again this is more from the publisher's perspective, not necessarily the dev (he/they may or may not have the same opinion). What big companies have not gotten through their thick skulls though is the more you fight and resist piracy the more it will occur. If they'd stop jacking prices on games because of "piracy" (so they say) and tracking down Tom and Jane and the backwoods of nowhere and slapping them with unrealistic lawsuits, you'd see less piracy and more people buying. No piracy will never go completely away, but at least you can minimize it by not feeding people anger and frustration that drives them to pirate over buy in the first place.
They have a bottom line. They just realize just because somebody pirates it, doesn't mean they'd want ever pay full price for it. Indies realize every pirate can help because their games are far more reasonably priced, and will also spread to friends, which will generate more sales because they're more sanely priced. Plus, many times piracy only has a big role is when the company forces crap on it's customers. Rightfully, piracy is to be a force to make sure there's checks and balances if they put in crap DRM and such. Which, if a game does that, I'd have no problem only pirating it and playing it guilt free. No way, ha. Indies, though, don't do that. So I'd never pirate an indie title. I played Minecraft for a bit until I scrounged together $20. And a few of my friends bought it because I gave them my launcher for free. It's almost like free advertisement, if your product is backed by a quality no-DRM system. And it generated more sales from people who'd of never tried it otherwise, without being able to play it first and getting addicted.
GabeN doesn't have any issue with piracy. His stance on it is simple. Make a good game that's easier to obtain than pirating and the rest does itself. Steam just happens to be the goto platform in the gaming industry so these devs are reaping the rewards.
to add to that (great post btw, you got a bubble from me) -Big publishers of any media, pretty much, are fighting piracy using old business models that are doomed to fail, also slow to embrace and adapt to the way the internet has been shaping how we interact with media. Take the "promo bay" for example, indie gets a spot on their front page, has a free download to their work with a description that asks for donations if people like what they downloaded. No middle-man, 3rd-wheel-publishers to appease and snatch excessive profits, no having to drop tons of money for advertisement, since the site is basically international and the one ad can do wonders for exposure and reward in the form of currency! I read an artist made around 700k doing this a few weeks ago. Dinosaur business models can go the way of the DoDo.
In the future everything will be in the cloud and games will be sh!t micro transations and I will stop gaming. Piracy will not be an issue then.
In the future, *everything* is made of chrome.
The industry has tied itself down with all sorts of things when it comes to the distribution of games, particularly on a global level. The indie devs don't have the time or the resources to deal with that.
I can think of three reasons. One is they like the exposure. Indie developed don't have the same type of budgets for marketing. A lot of people will try the game out and if they like it some will buy a legit copy. Another reason is they validate the piracy if they view these big corporations as having lots of money. Piraters will support the smaller developers instead. Indie games also take more risk and are often made of pure love for gaming and not created to sell millions of copies. It's more about the passion than about the money.
Another reason is larger companies are practically forced to take all possible measures to maximise profit because of shareholders. Indie devs do not have this problem.
Because they can't. How exactly do you expect them to fight piracy? Besides the people who claim that they embrace piracy only say that because it is too hard or expensive to fight and get pleasing results. If every game company could find some way to kick out every person who can copy their game and keep them out forcing them to buy the original they would do it. But they can't so you either accept it or spend a lifetime trying to keep them out.Helplessness leads to acceptance. If I didn't have a gun or security to keep out the intruders would you just let them come in or helplessly fight them knowing it isn't doing anything?
Because Indy devs recognize that most pirates are people who wouldn't have gotten the game any other way?
Indy? Do they only make Racing Games? http://en.wikipedia.org/wik... NOT INDY! It's INDIE AS IN INDEPENDENT!
You've blown your cover mr undercover grammar policeman.
Piracy or the attemp to battle piracy is the one if not the biggest reason, I left pc gaming. All the DRM, always online, etc, is BS and makes console gaming much easier, "put disc in and play" the last pc game I tried to do that with told me I have to be online, funny thing is I don't have Internet at home, so I couldn't play the game THAT I BOUGHT. Now my friends have Internet and pirate games only with DRM even if they don't play them, it's just a big FU to the big companies is why they do it, and I support them cause. Now if companies could fix the problem with my pc games not working, because I don't have Internet at home, I would likely chane my tune.
Because they realize the more people that play their game then more people will know about the game and dev. Sales are sales but popularity can get you pretty far in the industry, even if you lose a possible sale.
N4G is a community of gamers posting and discussing the latest game news. It’s part of NewsBoiler, a network of social news sites covering today’s pop culture.