"The free-to-play business and micro-transactions are slowly but surely finding their way into the mainstream. Once exiled to the outskirts, confined to Facebook games such as Farmville or MMO’s, they’re starting to seep into the living room via our home consoles.
Free-to-play basically means you get the base experience of the game for free, then you purchase extra items, whether it be guns, armour, skill points, bullets etcetera. On paper it sounds like a win-win scenario, the consumer gets a game for free with the option to purchase additional items whilst the publisher/developer gains a large audience due to the fact that the game if freely accessible to all. On paper, all good. In practice, it’s another story." - TGC