From the article, "See, Sony’s giving away free games to all Vita owners. You don’t have to have PlayStation Plus. You just need to have a Vita between March 5-11, 2013. I’d say it’s probably one of the smartest moves Sony could make at the moment. Now that the Vita has hit the one year mark, people are going to become even more critical and pick at sales figures and game releases even more. When a system is a year old, you expect it to start getting comfortable and for numerous game announcements to start spilling out. The Vita isn't settled and only a few new games have been announced. By counteracting that with a handful of good, free games, Sony is heading off ill will and customer discontent by instantly expanding people’s libraries."