Top
110°

Will Blocking Used Games Hurt Microsoft More Than It Helps?

Recent comments by the president of Eidos regarding a potential watermark restricting Xbox 720 games to a single console expose a truth the industry just doesn't get: locking out used games by any means necessary at the expense of rentals and sharing among friends is a stupid idea. How badly would such a feature hurt game sales?

Read Full Story >>
dpaddbags.com
The story is too old to be commented.
StrongMan1180d ago

We'll find out how bad this is going to hurt them later this year.

iGAM3R-VIII1179d ago (Edited 1179d ago )

well it still depends, some Xbox fans would stick to the console no matter what but in the end, it could be the retailers (because they can't get money from trade-ins or do trade-in offers) and the customers (because we need to own at least some of the game and lend to a friend. We will find out later if it will or won't, but its a bit to early to predict.

Jek_Porkins1179d ago

They aren't going to be blocked, so we wont find out.

Thatguy-3101179d ago

I agree it's common sense that of only one manufacturer jumps into it they will be shooting themselves in the foot. If they do then I honestly think Sony will do too. It's either none of them or both of them.

Derekvinyard131179d ago

If they do use this, it's a huge step in the wrong direction.

kreate1179d ago

Sales will be slower but the profit margin will be greater.

Hicken1179d ago

How do you figure? The POTENTIAL for profit may be greater, but I see that offset immensely by the lack of sales.

What will happen is what already happens:

Some people will buy day one, while others wait for price drops and sales.

After that, though, things will change:

People won't trade in the game they just beat last week for credit towards the game coming out next month, because they can't. So, with less to put toward a new game purchase, that next game's sales may suffer. Publishers have already cut down on the number of copies they ship to retailers; if people only buy new, and most or many wait until the price drops, retailers will lose money, meaning they want fewer copies of the next game on shelves, meaning publishers sell less copies and make less money. Less copies on shelves means people buy less copies, so fewer people play the game and get into the franchise, meaning potential sequels see less sales as those who would have been swayed by a previous iteration had no means to try the game out and get into it.

And so on.

It won't happen in EVERY case: Call of Duty and the big yearly sports titles can probably escape this. But most games won't be nearly so lucky. Developers and publishers will go under, game stores will close down, there'll be another industry crash.

Extreme case scenario, but not outside the realm of reason, particularly if this were picked up by all console makers. If, indeed, Microsoft is the only one who picks this idea up, they can say goodbye to gaming.

kreate1178d ago

@hicken

Great point!
If u cant trade games towards a new game, than sales will drop.
Hence, its a 'potential' profit increase.
Nice pointing that out.

Emzx991179d ago (Edited 1179d ago )

Oh it's a fact they're going to have it now? Please tell me how it affects Microsoft? I mean they would only lose money on exclusives, even then the used version is so close to retail you may as well purchase new. Other than that it's developers that complained about used games, 3rd party ones at that. Once again another retard loyal to his plastic is dead wrong. What is it like knowing only other idiots that blindly follow Sony agree with you. Glad I'm on the other other side of the fence where I play all consoles, and PC. You should make a new account, call it "WeakMindedChildWithSever eDaddyIssues", and you would get to know what having bubbles feels like
again! Seriously admins? Why hasn't this piss poor excuse for a troll been banned? Look through his comment history. I'll sum it up for you. "SONY IS BETTER THAN EVERYTHING, IF YOU DON'T AGREE IT'S BECAUSE YOU PLAY XBOX LIKE A RETARD, ALSO PC GAMES ARE INFERIOR". Sometimes I wonder why I even read comments on this website.

+ Show (2) more repliesLast reply 1178d ago
The_Infected1180d ago

Of coarse it will hurt them. I'd assume those gamers will go to Sony where they have more freedom, exclusive games, free online, and less entertainment.

Phegan1180d ago

The free online never stopped people before from going to xbox, there is still a larger number of players playing online games like Call of Duty on 360 than PS4

SonyStyled1179d ago

well it would be safe to assume theres more COD players on 360 than those on an unreleased game for an unreleased console

MysticStrummer1179d ago

360 and XBL benefited greatly from that head start. People, especially younger ones, usually want the console their friends already have.

OT - Of course blocking used games would hurt MS. The question is how much.

greenpowerz1179d ago OffTopicShowReplies(1)
Emzx991179d ago

less entertainment? Surely that's a typo.

The_Infected1179d ago (Edited 1179d ago )

No "less entertainment isn't a typo" Xbox is all about entertainment while PS3/PS4 is about the gamers especially the hardcore gamers. I like Xbox but I think they've been headed down the wrong path and if the next Xbox is the same then they've let gamers down.

BitbyDeath1179d ago

It all depends on the implementation.
If used games require a code to be unlocked then i don't think it'll be a big issue at all.

This will still allow people to trade their games in and others to buy them.

Storm in a teacup.

Bigpappy1179d ago

M$ will not implement this, but if they did I would not support it. I thought this was a statement made by a Sony rep. Then someone else came out and debunked it? I don't think it will be implemented on either side, but there are people out there testing the feedback. A lot of third party want this.

triplev161179d ago

If the rumours are true (which I don't believe they are), I'm holding off on the 720 until further notice.

BlueTemplar1179d ago

If either console implements this technology and the other doesnt, its dead on arrival.

Show all comments...
The story is too old to be commented.