According to Blizzard Entertainment Transmedia strategist and story developer Cameron Dayton, the Creative Team spent two years to build the Project Blackstone story.
The vehicle to give life to the story is not a common one. Blizzard uses social networks as a story vehicle by creating twitter accounts for each Project Blackstone character. Eleven characters so far. Characters tweet each other to create live conversations.
Once a week -- leading to the release date of StarCraft II: Heart of the Swarm, Blizzard updates the Project Blackstone website with a new email or twitter entry concerning their social mishaps and xenobiological research.
In the latest entry, Blizzard left as a cliffhanger the name of the newest member to join Project Blackstone: Terran Dominion Xenoarchaeologist/Protoss Specialist Jake Ramsey.
This was the main character who debuted in StarCraft: The Dark Templar, a novel trilogy by New York Times best selling author Christie Golden.
Adding this character to the Project Blackstone certainly adds a lot of weight to the interest of the StarCraft II fanbase. This is the character who hosted the mind of a Protoss Preserver in his brain, experiencing the memories of all protoss characters throughout history.
Blizzplanet shares some insights into Jake Ramsey's role in the StarCraft universe.