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Don't panic about The Hut's £70 PS4 game pricing because Sony hasn't set prices yet

EuroGamer - Don't panic when you see shops like The Hut charging £70 for a PS4 game, because Sony hasn't set any prices yet.

That's literally what a Sony spokesperson told me: "We haven't set any prices yet." And after a bit of to-and-froing the The Hut eventually conceded that, "Our prices are a preliminary forecast and have not been issued by the publisher."

Why set the price so high? Someone in the retail game suggested to me that it was a way for The Hut to drive press and therefore public attention to its website. Crafty.

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Dark_Overlord1215d ago

Placeholder price, shops put these as they usually have policys where if the price decreases you pay the lowest price, but if the price increases you pay the price you pre ordered at.