EuroGamer - Don't panic when you see shops like The Hut charging £70 for a PS4 game, because Sony hasn't set any prices yet.
That's literally what a Sony spokesperson told me: "We haven't set any prices yet." And after a bit of to-and-froing the The Hut eventually conceded that, "Our prices are a preliminary forecast and have not been issued by the publisher."
Why set the price so high? Someone in the retail game suggested to me that it was a way for The Hut to drive press and therefore public attention to its website. Crafty.