Where is this magical b3yond, anyway?
what with the melting clock?
does this mean I'm wasting time?
will the ps3 melt my clock?
or is sony marketing on crack?
i think i agree about the wasting time
...but could the melting clock be a sign that the PS3 runs a bit on the HOT side? No overheating problems my arse :)
It's a reference to the Persistence of Memory by Salvador Dali. Many scholars have interpreted the painting as showing the surrealist nature of the dreams, and the actual physical world. Time is not rigid, and neither is physical shape. The unliving objects like the clock actually become organic, losing their cold rigid nature, but also gaining the weakness of flesh and the ability to decompose. Come on, someone take an art history class just once.
The clock is just there to display the current time, not to represent time in the physical world. the clock may become organic and distort, but time remains constant, and will not change, distort, decompose or whatever.
I would love to meet those supposed scholars and kick them in the nutz for their misinterpretation, seems to me like they should have taken a GOOD art history class, not the side class at macdonalds university.
and if sony is using that as their basis for their marketing, are they saying that the PS3 will decompose once it goes from being a fanboys dream to the physical world?
Actually, time DOES distort. There was this guy named Einstein, and...
Bah- nevermind. Way over people's heads.
"The Persistence of Memory" is a modern art painting by renowned Catalan-Spanish artist Salvador Dali. He became one of the most important painters of the 20th century, and was mostly associated with the surrealist movement. His painting, which is sometimes referred to as Soft Clocks or Melting Clocks, was completed in 1931 and has been on display the Museum of Modern Art in New York City since 1934.
The direct meaning of all of this represents exactly what kmis87 said in the comment above, however the indirect relation between the clock and the ps3 can be found in the success of both works. Ps3 is what Sony refers to as a masterpiece and because of the amount of work they have put into the console, we are getting nothing but great artwork that should last for a long preiod of time. Meaning that even after its launch, maybe 10 years from then, we will all look back on the ps3 as a masterpiece--a great work that stands the tests of time. The ps3 according to the site is a classic even before it has been launched; not because of the launch, but the thought off creating such a console to represent the next generation of both gaming and entertainment is what classifies the ps3 as a classic. The website in its entirety is stimulating as well as invigorating. It makes me feel smarter as an individual planning on getting the ps3. That is thinking b3yond the confinements of each generation. Thinking b3yond the the restraints of time.
unfortunately 10 years down the road, the ps3 will be way out of date, and no longer being played. It will not a masterpiece that we will still be marvelling at for the rest of history.
The intended message of the ps3 being a masterpiece makes a lot more sense than my more complicated ideas of applying the themes of the painting to the ps3 itself. I can't believe I didn't think of that. Oh well, at least it's nice having someone make an intelligent comment about this like you did. Usually all I hear is stuff like post #1 and its followups.
You're being explained the idea behind that add and you can't keep that bs coming out your mouth.
I'd really like to see you loose some bubles.
...Dali is my favorite artist, but it took me a minute to put two and two together. Dali was pretty cool, he talks about being a kid who always wanted attention, and when he didn't think he was getting enough, he'd start banging around a bell he carried around with him until everyone looked at him.
BAD WORK! what about the "watchhands"? they're not melting.
If you don't believe me check out this film he wrote and co-directed. I must warn that there is some pretty messed up stuff in it.
I understand the idea, what I fail to see is it's interpretation in relation to the ps3. It may be brilliant, but their target market won't get it. which means it's dumb from a marketing perspective.
and you say STFU, and want me to lose bubbles? kinda like the pot calling the kettle black huh? why don't you go find a debate at you intellect level(like maybe about the simpsons or something) and don't bother commenting something useless. I'm trying to see what sony's marketing was attempting to accomplish with this, and maybe I interpret art differently. Which is the beauty of art is the same work can mean different things to different people. Maybe I missed their point, but I fail to see the relevence, and it's something that joe average who reads at a 4th grade reading level will miss too.
as to einstein's theories, some of his have already been disproven, not that he wasn't a brilliant man. but again, it's a thoery, and since nobody has ever experienced a time distortion it can't be proven right or wrong.
anyway, whatever, good conversation cheers!
I think this is showing that time is just a pointless measurement that has nothing to do with the PS3s overall plan
#4 I don't know how you any bubbles. You are one of the worst Sonyfans when it comes to talking usless BS.
I believe the simple fact that all of the "wierd" billboards and "Dahli-isms" that are making the casual passer-byer stop and wonder "what the hell does that mean?" is ultimately part of the overall effect that SONY is hoping to garner. The website, www.popmatters.com does a wonderful job explaining how each company (MS,SONY,NINTENDO) hammers out their own "political philosophies" in a very cleverly designed, almost clandestine way. Believe me, all of these lucrative firms know what they are doing; Sony is no different (duh) -- Hell we're here debating it now. KMIS87 brings a new concept to the forum: Intelligent debate backed by FACTS...!!!! Rock on....!!!!
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