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RIFT China – Publisher spends silly money on NBA spokesperson

MMO Culture: While it is definitely none of my business caring about how much money is spent on marketing by MMO publishers, but I am still in awe of how Shanda Games, publisher of RIFT China, has reportedly spent an 8-figure sum (in USD) to hire NBA star Dwyane Wade as the spokesperson.

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TheEnigma3131308d ago

Well in China they love American basketball and the Miami Heat are the current champs, so I don't see this as a problem.