Gaming is changing in huge ways which we could not imagine were possible only seven years ago. The words "4K" "Cloud Gaming" "Asymmetrical gaming" run through our heads like buzzwords, spawning massive amounts of excitement in the press, and the consumer base. The title of this post might come to a shock to you, as you might think that I am talking about the end of the Playstation brand. Not at all, I am merely talking about its transcendence into a service rather than a physical box. I am talking about the reason Sony didn't show the PS4 at the reveal conference, because the ideology of "Playstation" is changing from a physical box, to a service that will span decades to come.