From the preview:
"The World Ends with You is going to be one of those revolutionary, blockbuster titles. The game not only provides solid game play and a fresh new take on the modern day RPG, it also features phenomenal music, great graphics, engaging characters and a story that draws you in. I recently got the chance to play the Japanese version of The World Ends with You, and I'm smitten. Square Enix has done it again."