Xbox’s next-gen aspirations were dealt a bloody nose by Sony in New York last week: everyone’s talking about PlayStation 4. Going first works, says Patrick Garratt, and Microsoft has missed a great opportunity.
“We’ve got a year to sell as many of these things as possible.”
Two Xbox bosses bellowed at each other in the aftermath of 360′s Games Convention press conference in 2005. The atmosphere crackled with “go”. Xbox 360 was to beat PlayStation 3 to market and Microsoft knew it had sledgehammered its way into the console industry’s executive bathroom. Chests were puffed. Sony was stuffed. Microsoft benefited greatly from an early Xbox 360 release, especially in America. You have no competition if you’re the only option available.