170°
Submitted by doctorstrange 417d ago | news

SCEA Hires “Lead Media Agency” Carat as it Prepares for the Next Generation of Console Wars

Back in early February, we let you know that SCEA had dropped its creative ad agency Deutsch in favor of Bartle, Bogle, Hegarty New York, with us speculating this was all part of Sony’s transition into the next gen with the PS4. Now SCEA has also changed the company it partnered with for its media business.
-PSLS (Carat, PS Vita, PS3, PS4, PSP, Sony Computer Entertainment America)

Sev  +   417d ago
Looks like Sony is gearing up for some serious marketing with the PS4.

It's almost as if they knew the PS3 was never going to come in #1 this gen, so they just chalked it up to a loss and instead started preparing to blow out next gen with the PS4. They seem to have the right machine, right marketing, right partnerships, etc.
WarThunder  +   417d ago
Guys if u see another trolling and bashing PS4/xbox/Wii article don't give them hits just ignore let their useless article go away...

we don't need fanboys on this site...
miyamoto  +   417d ago
agreed, datcu.

you have good eyes for detecting irresponsible bloggers.
Waste of time!! They should hire a nuclear physicist to help take out MS for good. Way better than marketing.
FriedGoat  +   417d ago
@sev Number 2 isn't bad though. That wii had all the casuals behind it.
8GB_of_GDDR5  +   417d ago
Sony will lead next gen
miyamoto  +   417d ago
Bitter Irony.

I knew PSLS is on M$ payroll.
Same with Siliconera.
And the majority of gaming sites.
M$ influence is all over the place.

... but do not under estimate the power of the common people.
#1.5 (Edited 417d ago ) | Agree(1) | Disagree(0) | Report | Reply
TrendyGamers  +   417d ago
Can't wait to see what their marketing strategy will look like.
doctorstrange  +   417d ago
"PS4: Buy it now"
Shadow Flare  +   417d ago
PlayStation does what Nintendon't

- Create new game franchises
alexcosborn  +   417d ago
Totally. Very forward thinking.
ftwrthtx  +   417d ago
Maybe they'll market the Vita more aggressively as well.
LOGICWINS  +   417d ago
I seriously hope your right. But marketing PS Plus is more important.
GribbleGrunger  +   417d ago
I think they're step up the dual marketing with the PS4 and Vita, with the emphasis on the PS4. This way they may hook a few Vita fans as well as PS3 fans.
#4.2 (Edited 417d ago ) | Agree(4) | Disagree(0) | Report | Reply
GiantFriendlyCrab  +   417d ago
sony will sell 200mil ps4s :)
#5 (Edited 417d ago ) | Agree(3) | Disagree(3) | Report | Reply
Dilldo_  +   417d ago
No they will sell 500mil obvs
#5.1 (Edited 417d ago ) | Agree(6) | Disagree(2) | Report | Reply
dbjj12088  +   417d ago
Gotta sell some consoles, right?
MasterCornholio  +   417d ago
I wonder how Nintendo will structure their marketing to compete with the PS4?

Things are going to be real interesting at the end of this year.

Motorola RAZR i
#7 (Edited 417d ago ) | Agree(1) | Disagree(0) | Report | Reply
first1NFANTRY  +   417d ago
As i've mentioned before, this new Media Agency is doing wonders for Sony and their marketing.

I've been seeing and hearing things ps4 related everywhere i go since their ps4 unveil.

Hopefully we get more live-action trailers for future games like Killzone: SF as we've seen for GoW: Ascension.

The future is play
#8 (Edited 417d ago ) | Agree(6) | Disagree(0) | Report | Reply
TemplarDante  +   417d ago
Time for war.

EDIT: I believe on N4G we ALL believed Sonys marketing sucked the entire PS3 life cycle.. Deutche had no clue what the hell they were doing.
You just need to have been on the internet in the run up to 2/20 to see just how well the new marketing company has been.
We go to war, Sony.
#9 (Edited 417d ago ) | Agree(4) | Disagree(1) | Report | Reply
knifefight  +   417d ago
They've needed help with this for a long time. Good luck to them.

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