SCEA Hires “Lead Media Agency” Carat as it Prepares for the Next Generation of Console Wars

Back in early February, we let you know that SCEA had dropped its creative ad agency Deutsch in favor of Bartle, Bogle, Hegarty New York, with us speculating this was all part of Sony’s transition into the next gen with the PS4. Now SCEA has also changed the company it partnered with for its media business.

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Sev1914d ago

Looks like Sony is gearing up for some serious marketing with the PS4.

It's almost as if they knew the PS3 was never going to come in #1 this gen, so they just chalked it up to a loss and instead started preparing to blow out next gen with the PS4. They seem to have the right machine, right marketing, right partnerships, etc.

WarThunder1914d ago

Guys if u see another trolling and bashing PS4/xbox/Wii article don't give them hits just ignore let their useless article go away...

we don't need fanboys on this site...

miyamoto1913d ago

agreed, datcu.

you have good eyes for detecting irresponsible bloggers.

shutUpAndTakeMyMoney1914d ago

Waste of time!! They should hire a nuclear physicist to help take out MS for good. Way better than marketing.

FriedGoat1914d ago

@sev Number 2 isn't bad though. That wii had all the casuals behind it.

miyamoto1913d ago (Edited 1913d ago )

Bitter Irony.

I knew PSLS is on M$ payroll.
Same with Siliconera.
And the majority of gaming sites.
M$ influence is all over the place.

... but do not under estimate the power of the common people.

+ Show (2) more repliesLast reply 1913d ago
TrendyGamers1914d ago

Can't wait to see what their marketing strategy will look like.

Shadow Flare1914d ago

PlayStation does what Nintendon't

- Create new game franchises

alexcosborn1914d ago

Totally. Very forward thinking.

ftwrthtx1914d ago

Maybe they'll market the Vita more aggressively as well.

LOGICWINS1914d ago

I seriously hope your right. But marketing PS Plus is more important.

GribbleGrunger1914d ago (Edited 1914d ago )

I think they're step up the dual marketing with the PS4 and Vita, with the emphasis on the PS4. This way they may hook a few Vita fans as well as PS3 fans.

GiantFriendlyCrab1914d ago (Edited 1914d ago )

sony will sell 200mil ps4s :)

Dilldo_1914d ago (Edited 1914d ago )

No they will sell 500mil obvs

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