160°
Submitted by journovampire 921d ago | article

The secret strategy behind Sony's PlayStation 4 'no show'

Sony's poker strategy; Plus Xbox needs to return to its roots (Culture, Microsoft, PS4, Sony, Xbox One)

miyamoto  +   921d ago
Brilliant move!

Software transcends hardware.
#1 (Edited 921d ago ) | Agree(8) | Disagree(4) | Report | Reply
MikeMyers  +   921d ago
Software running on actual PS4 hardware is what you mean. I have no doubt what we saw will be achieved but we know from the past how concept ideas at times don't materialize.

What I seen of the PS4 so far is excellent. They just have to find the right balance for pricing and what games will actually be available for launch.

Sony has created excitement while also leaving gamers wanting more. That's the best way to build hype. It also leaves the competition in the dark for the finer details while giving them a wake-up call that Sony is serious.
NewMonday  +   921d ago
a great point someone from the comment section came across on twitter summed it up nicely:

"They're(Sony) innovating, applying the "FIRST POST!" approach to PR."
3-4-5  +   921d ago
They get to have PS4 Pt.2 at E3.

If 100% was shown now, there is nothing to get excited for.

It's always sexier if she doesn't reveal everything right away.
alousow   921d ago | Spam
Walker  +   921d ago
Go Sony, Go Go !!
subtenko  +   921d ago
Eat your pea professor..
Count  +   921d ago
PlayStation article -> mentions Xbox.

I can tell where this is going.

Btw, why does the Wii U not exist anymore?
knifefight  +   921d ago
The what?
NewMonday  +   921d ago
LOL
MasterCornholio  +   921d ago
"Btw, why does the Wii U not exist anymore?"

What is that? A new accessory for the Wii?

LOL ever since Nintendo launched the Wii U with a very poor library of games it has slipped off the minds of many gamers. But im pretty sure that at E3 Nintendo will do something to correct that by announcing the launch dates for many of those games that were shown during their last Wii U Nintendo direct.
EbeneezerGoode  +   921d ago
the "WHY"-U you mean? :P
doublejj  +   921d ago
after reading this article i can say that i am completely confident that Sony will rebound from their slump in the gaming industry and with the release of the PS4 coming up they wont make the same mistake as the Wii U by bringing out a glorified box that still didn't play DVDs and still didn't meet the expectations of next gen so they are at least 2 or 3 years behind Sony and Microsoft. so now like i keep saying Microsoft your next lets see what you have to bring to the next gen table.
Jek_Porkins  +   921d ago
I remember how hyped people were when Nintendo didn't actually show the Wii U console, they were all like....oh wait...people hated that Nintendo didn't show the actual console.
r21  +   921d ago
I thought they did show the console but the main focus was on the wii u's controller so everyone was left confused.
OmniSlashPT  +   921d ago
That was at E3 when they promised they would show the new console. This was a PlayStation Meeting about the PlayStation future, Sony never even mentioned the PS4 previously. Besides, it was just an announcement, a tease. You'll see the console at E3 at the final reveal. If by then Sony doesnt show the console then there's something wrong with them.
majiebeast  +   921d ago
Microsoft Pr has never been very mature so Mayor Nelson's very childish response didnt surprise me neither did Aaron Greenburg's that guy is a giant tool. What did surprise me was the registration of xboxevent.com 1 day after the PS4
unveiling.

Jack Tretton has already said they could have filled the entire conference with just first/second party title's but shared the limelight with third party publishers and their games because they were excited for next gen as much as Sony.

Having Mark Cerny as lead ps4 engineer is a big plus. The man is renowned among developers. Plus he made Marble madness.
Count  +   921d ago
Because those ads Sony had mocking the competition were very mature.
#7.1 (Edited 921d ago ) | Agree(1) | Disagree(3) | Report | Reply
JeffGUNZ  +   921d ago
Did you happen to miss all those Sony adds mocking the 360 and wi last year? Give me a break.
r21  +   921d ago
Sony wont reveal all. If they did so soon, no one would be interested in the PS4 till the next game event. You can see from all the negative and positive reactions to the PS4 that its working. They're keeping everyone attentive to the PS4. Very smart move indeed.
Mr_Writer85  +   921d ago
I don't get the shock at all.

E3 is a huge show, why would you want MS to take the lime light?
Vladplaya  +   921d ago
Next event they will show the actual console, but still won't talk about its specs....
o-Sunny-o  +   921d ago
I've heard the price for PS4 from a GameStop manager. It's 429.99 for base model and 529.99 for deluxe or whatever. I'm buying deluxe.
Conzul  +   921d ago
I heard the same thing, but from a Meier electronics employee. Hope it's true.

Deluxe 4LL the way!

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
40°

Age of Decadence Hands-On Preview – 10 Year Project Quite Possibly The Next Big RPG For PC | COG

2m ago - COG writes: This RPG is more than 10 years in the making. It contains 112 quests, 750 characters,... | PC
20°

Until Dawn leaves the fate of its unlikable slasher-film cast up to you | AV Club

3m ago - Until Dawn forces the player into a similar role, navigating a dense network of possibilities to... | PS4
Ad

Top 5 Movies To See This Month

Now - The month of September has Johnny Depp portraying an enraged criminal, a group of climbers trying to make it home safely, and the return of the sur... | Promoted post
20°

The DeanBeat: Will we see an indie boom or an indie apocalypse as mobile goes triple-A?

4m ago - Everybody wants to see indie game developers succeed. The rags-to-riches fairy tale of the lone d... | iPhone
20°

Hangar 13's Andy Wilson Talks Mafia III: Era, Combat, Cars, Boats and More

4m ago - AusGamers recently caught up with Mafia III executive producer Andy Wilson who spoke to them at l... | PC
40°

Metal Gear Solid 5: The Phantom Pain Guide - How to add your own music

5m ago - Metal Gear Solid 5: The Phantom Pain already has some pretty solid songs on its tracklist, but fo... | PC