" iTunes Movie Rentals launches today and will offer over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound which users can rent directly from their widescreen TV using Apple TV."
Dash to the iTunes Store from your Mac or PC and you'll see that you can rent 378 titles if you use the All Rentals link. Use iTunes' Power Search feature, however, and 399 titles appear. When you select iTunes' All Movies link, 770 titles appear, the combined total of movies for rent and for sale.
Unless you're willing to count different versions of the same movie separately-standard def, HD, available on Apple TV, available through iTunes application-it appears that, unless there's a substantial influx of new titles in the next few hours, Apple has missed the over-1,000 titles mark.