Creutz says he believes Rockstar retention is a top priority for EA, and concludes with five reasons why the two make a good fit:
(1) with the recent consolidation in the video game space, Rockstar does not have a lot of other employer choices.
(2) EA can certainly afford to pay Rockstar.
(3) EA has moved to a more decentralized management approach to its developers, which we think Rockstar would be comfortable with.
(4) Rockstar would benefit from working within EA's infrastructure and distribution network.
(5) since Rockstar's compensation is highly tied to the performance of its games, they have an enormous incentive to remain associated with Grand Theft Auto, one of the top-selling video game franchises in history."