GenGAME writes: "I’ve been reading a lot of press about Sony not showing the actual PlayStation 4 box at the system’s own unveiling – and a lot of it seems to be bad or confused press. It’s as if there’s a belief that Sony’s trying to hide the product it’s selling for some sinister reason. As if when people buy a PlayStation 4, that’s what they’re really paying for.
"Of course, any gamer should know that that’s patent nonsense. What we’re buying isn’t a box. What we’re buying is the ability to play the games we crave, to tap into a set of services designed to make that game experience even better, and to connect with a playerbase that we feel as though we belong to.
"Sony didn’t leave out the box from the announcement because they’ve got something to hide. They left it out because it isn’t important. What’s important are the games."