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Submitted by donniebaseball 1080d ago | news

PlayStation 4: "$299 is the magic price point"

Analyst Billy Pidgeon talks about the challenges both Sony and Microsoft will face in transitioning to next-gen (Industry, PS4, Sony)

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DaThreats  +   1080d ago
Same price as PS3?
donniebaseball  +   1080d ago
PS3 didn't launch at $299 though (it should have!) and we're likely to see PS3 price drop very soon anyway.
thereapersson  +   1080d ago
This guy is out of touch with reality
Tech in the graphics processor and the type of RAM (GDDR5) and amount utilized guarantees this won't be $299. Honestly, Sony will take a huge hit anyway on the price no matter what they set it at. That's what happens initially during a console's lifespan. I think the loss will be a lot less than the one with the PS3 considering they aren't really using any "new" tech (from what I can tell). No need for Cell research or implementation of the then-new Blu Ray technology means that Sony will likely be able to recoup losses faster and earlier in the system's lifecycle.

I won't be surprised to see a $499 or $599 price point again. Honestly, I'm okay with that so long as Sony can bring the games and bring plenty of them. We've already seen great potential in that regard.
#1.1.1 (Edited 1080d ago ) | Agree(56) | Disagree(5) | Report
Sarcasm  +   1080d ago
You know the rumors of $399 and $499 is more likely.

$299? Not going to happen.
SAE  +   1080d ago
You people are crazy if you believe this. This proves my talk that journalists are just for hits these days..

With ps4 specs it's impossible to have that kind of price. Would be glad to be proven wrong though. I swear i feel like these predicting coming from 10 years old kid..
#1.1.3 (Edited 1080d ago ) | Agree(12) | Disagree(1) | Report
TheGamerDood  +   1080d ago
With that amount of 8GB GDDR5 memory? No! You can't even get those quantities on PC at the moment. That isht is expensive so expect $400-$500. These people are just trying to troll so when the real price is revealed they're hoping you get pissed and buy the cheaper crap that's on the market.
dcbronco  +   1080d ago
Actually most people are wrong about the cost of the new consoles. $300 is very possible. If you look at the Microsoft leak from 2010 they believed they could have 3 CPUs and Two GPUs for $300. These are 28nm APUs. The GPU and CPU on one chip. The APU in the 360 Slim should be less than $40 now. An APU with a 7xxx series card is $130 now retail. Close to the GPU in the PS4.

Take away retail mark-up and that chip is well under $100. Since Sony will shop it to the cheapest manufacturer and the chip in the PS4 should be even smaller it should cost very close to $100 for the CPU and GPU. Last generation, those two chips accounted for almost half of the launch cost.

These machines will not be that expensive to make. The parts are very small and they are less of them. They are also cooler and need less power and less cooling. More savings. $400 will be the price, but it will be because they will be sold at a profit day one.
TheFinalEpisode  +   1079d ago
I would gladly pay $450 for a PS4 from what I've seen. As long as Sony keeps pumping out quality exclusives like they do I'd have no problem.
aCasualGamer  +   1079d ago

I'm with you on this one, there is absolutely no way that Sony is going to release PS4 with that tech any lower than 400$. My best guess would be $499 or $449. 8GB GDDR5 doesn't come cheap no matter how much you mass produce.

As long as they roll out games with some continuity and never have dry seasons of zero game releases "PS Vita style" then i'm all for it.
IcarusOne  +   1079d ago
Just to point this out...

At launch, Xbox 360 was $299 and $399. If MS could do it, why can't Sony? You'd think they hopefully learned something from the debacle that was the PS3 launch.
shutUpAndTakeMyMoney  +   1079d ago
Console gamers are cheap asses.. 8gb ram + 8 core cpu for $299? Can you guys get anymore spoiled? Throw in 5 games or no sale!!
#1.1.9 (Edited 1079d ago ) | Agree(2) | Disagree(1) | Report
Mounce  +   1079d ago

Yea....I cannot see PS4 being this cheap, no matter if being that cheap would be beneficial for us as a consumer to not have to pay so much...It's also a sign that this person is living in a bubble to think that anything in this title alone would be realistic -.-

$299 for the specs shown?

$399 to $450 Has to be the price Minimum whether we like it or not, it's the most realistic.
Anarki  +   1079d ago
As much as I'd like that, it wont happen. 299$ is really cheap and if you look at the specs, that is really cheap..
Rainstorm81  +   1080d ago
Exactly in what world would that be possible, and everyone wants it to be 399 but unless PS3 gets a price drop I can't see the PS4 being only 100$ more than the PS3.

It seems that would kill the PS3 sales .
Tres21  +   1080d ago
i could see the ps3 gettin a drop right around the time they show the actual system at least by e3 & im hopin its 400 & 500
Ultr  +   1080d ago
some people... just wow...

this is not even funny. I mean
he really believes that

what the.... wuuaaaat
Cam977  +   1080d ago
Shopto seem to think that the RRP is £450 with them selling it at £399.99.
#1.4 (Edited 1080d ago ) | Agree(0) | Disagree(0) | Report | Reply
dboyc310  +   1080d ago
People want good things at a cheap price. Don't they know how business works? My guess is that the price will be from 400$-500$
MariaHelFutura  +   1080d ago
Let's be fair... To get the PS4 to that price point, magic would be required.
lilbrat23  +   1080d ago
$299? Please that system might be $399 to $499 with the specs. I just hope prices on the games DON'T go up because even now $60 for a half a$$ game is too much.
joab777  +   1080d ago
If xbox is smart they will take a hit, offer it for $199 and a monthly fee like smartphones. Ppl are used to it and if they can get it in everyones home quickly, they will be successful.

Honestly, i would easily pay $500 for a ps4. It looks awesome but they have to be careful of xboxs pricepoint because they can afford to lose more initially. and xbox is trying to incorporate cable TV which could be very dangerous. Ps4 may be the better console but if xbox releases at under $300 with cable etc., it may not matter.

I also disagree with sales. I may be wrong and i know phonea and tablets have hurt game sales but with a long generation, and the pcs success, gamers are dying for a new console. Amd no one said the ps3 and 360 would become obsolete. I will keep them. They r very useful for content other than games. And why not continue to support them with xbox live etc.
jmc8888  +   1079d ago
Would rather buy my consoles. Not looking for another monthly bill.
CalvinKlein  +   1080d ago
Im guessing 400-500$. 300$ would be stupid and sony wold loose tons of money and noone would think its very good if it is only 50 more than the ps3 or the same price as the wiiU.
3-4-5  +   1080d ago
Yea it's going to cost $400
OneAboveAll  +   1079d ago
Drugs are bad, Mmmkay?

That shit was $600
solidt12  +   1079d ago
No way! not with 8 gigs of GDDR5 Ram.
charted  +   1079d ago
$299 is NOT fair on us Australian consumers.

FFS, Ebgames (gamestop) have priced PS4 $899 here.

This is an outrage!!!!!
showtimefolks  +   1079d ago
i say this will be a $399-449 2 SKU's

but my gut feeling is its gonna be $449-499

sony's world wide studio president said they saved a lot of money on R&D so they can have a fleixable price point

imagine if ps4 actually launches for $299 and price gets a price drop to $150 damn lol.
MEsoJD  +   1079d ago
I really doubt $299. I was always thinking it would be two skus... One for $399 and the other for $449. Along those lines.
Sano64  +   1079d ago
He must be thinking Euro because $299 USD would be stupid on Sony's part. They are already bleeding money.
NYC_Gamer  +   1080d ago
PS4 won't cost $300....
Snookies12  +   1080d ago
Yeah, that's just delusional. It'll at LEAST cost $400 or more... Although if I had to say, I'd go with somewhere between 500-600 USD.
#2.1 (Edited 1080d ago ) | Agree(32) | Disagree(4) | Report | Reply
mcstorm  +   1080d ago
I agree. I've said this could be the ps4s let down. Yes its powerful and worth the price but that's not how the main market will see it just like the ps3, psv and 3ds.

Times are hard at the moment and because of this if the Same games are on 3 consoles you will find more people will pickup the console that costs the lest. Its only the core and fan boys who care about the specs.

That said I can't wait to get a ps4 and a next Xbox but until then back to my Wiiu.
C-Thunder  +   1080d ago
They may have a high level sku in the $500-$600 range, but they made it very clear that they've learned from their mistakes and I think this will carry over to pricing as well. My guess, $399 and $499.
zebramocha  +   1080d ago
@snookie I doubt that the ps4 is going to cost $600,at best it may align with the rumor it being $400-$530.
SAE  +   1080d ago
100% with you. It's annoying how these people don't use their minds..
#2.1.4 (Edited 1080d ago ) | Agree(3) | Disagree(0) | Report
SnakeforPresident  +   1080d ago
$600 is equally as ridiculous as $300. After everything Sony did to bring down the ps3 price when they realized that they werent selling at $600 theres no way they do it again. $400- $500 max.
JoGam  +   1080d ago
Exactly it wont. BUT.... if it did....... OMG THAT WOULD BE AWESOME.
jukins  +   1080d ago
lets all have hope lol. wishful thinking but man they could definetly get a good launch user base at that price and make it up in the long run if they're willing. Sony does have the assets to cover a loss like this as long as comes back on the software side of things until it can be sold for a profit.

because if you really think about it even tho gddr5 is expensive but its really the only "exotic" piece of tech. if they worked out a good deal with whatever supplier there's hope.
SlyGuy  +   1079d ago
At $300 that would make it cheaper than my mobile phone.

Zefros  +   1080d ago
I belive ps4 will be cheaper than launch ps3 but 299... in your dreams, this machine will be at minimum 399 USD.
s8anicslayer  +   1080d ago
Sorry but the PS4 wont be 299$ until maybe 3 or 4 years down the road! wishful thinking though!!
Cocozero  +   1080d ago
Well thats the rumoured 720 price....
Rainstorm81  +   1080d ago
Kingthrash360  +   1080d ago | Funny
I dont think you can create a link for the imagination!
Kingthrash360  +   1080d ago
I dont think you can create a link for the imagination.
Sarcasm  +   1080d ago
Other rumors point to the 720 being subsidized $199.
bullymangLer  +   1080d ago
bundle 1 $450.00 - bundle 2 400.00
Jensen  +   1079d ago
i wanna say 399.99 for first bundle and 499.99 for second. i just feel like 500 for what is being offered is kinda a sweet spot. but 400-450 like you said also seems likely.
Riderz1337  +   1080d ago
Lol if you hope it's 299$ then you better get ready for a big disappointment. Even if the PS2 was 299$ that was like in the year 2000 and you aren't taking into account inflation. 299$ in 2000 is not 299$ in 2013.
Kingthrash360  +   1080d ago
Lol ...$299? Not with thos specs. Dreams
sashimi  +   1080d ago
$350-$400 basic models
$450+ for the premium models
SKUD  +   1080d ago
More like,

$450 (basic)
$550 (premium)
$600+ (bundles with second controller)
gameforall  +   1080d ago
Analyst are idiots
With the hardware spec the put forword this dumbass is saying $299
azshorty2003  +   1080d ago
I'd like to get the name of his drug dealer, because he must have some Serious s**t!
Cyrax4  +   1080d ago
No chance whatsoever of the PS4 being only $299

At the very least, it will be $399, possibly more.
Lvl_up_gamer  +   1080d ago

LMFAO ya good luck with that.
Ashunderfire86  +   1080d ago
If that was the actually price for, well lets just say one of the models(SKU) For PS4, that would be overkill for Wii U $299.99 model. Wii U better have a price cut lol!!!
#13 (Edited 1080d ago ) | Agree(0) | Disagree(0) | Report | Reply
A2X_  +   1080d ago
Some people should stop dreaming. 299$, really? I bet my money on AT LEAST a 399$ price tag.
Cryptcuzz  +   1080d ago
No way in hell would it be $299 at launch.

If I had to wager, it would be $450 to $500 tops.
InTheLab  +   1080d ago
Same price as a console that's less powerful? Don't be stupid. $399 or $499 for this thing...tops.
kma2k  +   1080d ago
assuming they will do like last gen & offer cheaper & better model i expect $400 & $500. The question is what will the cheaper one & what will the more expensive one offer? More expensive SSD, Two HDMI outputs, NTFS external HDD support, more usb ports. Oh oh oh or maybe they will offer a $299 ps4 but it will be without an optical drive digital download only route?
PR_FROM_OHIO  +   1080d ago
There is no way the PS4 will be that cheap. My guess is 399 or 450 which is cool with me lol!!
sparta76  +   1080d ago
I'm thinking $399 or $449.99 that won't be that bad. Ps3 will be 199.99. That's what I think anyway.
despair  +   1080d ago
This guy is either full of shut or completely delusional. They are looking from the outside and feel just because someone calls them an 'analyst' that they are always right. 299 lmao.
BitbyDeath  +   1080d ago
With those specs it'll likely be $399 at least.
momthemeatloaf  +   1080d ago
My guess is the basic version will be 349.99. In this is a console with very little memory(maybe 50 GB), one controller, and a 3 month playstaion world subscription.

Then the upgraded version will be 449.99. In this you'll get more GB, two controllers, and a one year subscription to playstation world

I think Sony wants every single person that buys a PS4 to automatically be subbed to PS world so if they buy again the transaction is smoother.

I also think they do not want to breach the 500 dollar barrier.
#22 (Edited 1080d ago ) | Agree(0) | Disagree(0) | Report | Reply
Bathyj  +   1080d ago
Are people crazy? So everyone wants great stuff but they dont want to pay for it.

300 bucks?
How about 2 free games with that and Sony pays a month of your rent?

I'd love for it to be about 500 here in Australia but I'll probably end up paying close to $700, which incidentally is the exact same price I paid for a PSOne in 1995. Are you hearing me? That was last millennium!
Outside_ofthe_Box  +   1080d ago
***"Are people crazy? So everyone wants great stuff but they dont want to pay for it."***

Yup, they sure are. People ALWAYS complain about the price not giving two sh**s about what's in the tech. They've done that with the Vita and PS3. They don't understand that they are asking for is for most likely $500-$700 tech to cost $300... If you want the $300 price point then ask for features to be removed as well. Give and take.
#23.1 (Edited 1080d ago ) | Agree(1) | Disagree(0) | Report | Reply
mistertwoturbo  +   1080d ago
If Sony pays a month of my rent, then we have a deal.

If not, I'm going to get a X720 where rumor has it, Microsoft will provide maid services with XBL Gold.
Bounkass  +   1080d ago
299, LOOOOOOOOOOOOOOOOL. More like 499/599...
ILive  +   1080d ago
I honestly think the base model will not be less than $450.
Jek_Porkins  +   1080d ago
Maybe if we fast forward 5 years you'll be able to get a PS4 for $299. Sony has the Vita which isn't doing well, they have a new home console coming out, they will probably already be taking a loss on it, but I doubt they'll take a huge loss like selling it for $299.

I'd guess a model at $400 and one at $450. Anything over $500 would be a bad idea.
FantasyStar  +   1080d ago
I hope it's $300. I made the mistake of buying consoles anywhere near $400-$600 this-gen. Not making that same mistake again.
josephayal  +   1080d ago
cheaper than Wii u?
$299? lol i don't think so
A7XEric  +   1080d ago
Don't get me wrong Im totally down for a $300 PS4, but that shit ain't happening.

$400 seems fair though.
Number-Nine  +   1080d ago
If Sony is Smart they will stay away from a 500 dollar console.
Dno  +   1079d ago
$400 dollars needs to be the highest IMO. and actually that is pretty high, vita 3ds and Wii u aint doing so hot right now and they are all cheaper.
#29.1 (Edited 1079d ago ) | Agree(0) | Disagree(0) | Report | Reply
pedroyamato   1080d ago | Spam
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