"Be Fast, Be First, Be Famous"
When I sat down to demo Grid 2 with Iain Smith and Ross Gowing–the producer and senior games designer of Grid 2 developer Codemasters, respectively–there was one idea they wanted to get across:
You are the driver.
You are the star.
You are the next step of the racing industry.
And you better be the fastest person in the world if you want to keep it that way.