From the article, "People don’t vote for Gamers’ Choice Awards 2013 nominees they enjoyed the most. Perish the thought. No, they’re voting for the games they most want to buy. See, the Gamers’ Choice Awards is always accompanied by a big sale, in which the 10 category winners are reduced. The Gamers’ Choice Awards 2012 winners experienced a general 30% off price cut, while PlayStation Plus owners were able to pick up the 10 winners for 50% off. The same will be happening again this year."