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Overlooking an Important Gaming Audience

In the current generation a lot of discussion has taken place about "hardcore" and "casual" players and their impact on the industry. It's a topic that creates hard feelings and perpetuates elitism among the hardcore. Much of the animosity stems from the fact that the hardcore demograph has less impact on sales with each passing day. This has created a retail situation where the Nintendo Wii soundly trumps the Xbox 360 and PlayStation 3 despite the latter two platforms having delivered better and more consistent content to enthusiasts. This clear discrepancy between what many believe should happen and what is actually taking place at store counters worldwide has caused many hardcore players to become concerned about the future prospects of their past time. This anxiety generally manifests itself in demonizing the Wii's new audience, but gamers are overlooking a third demograph that has played kingmaker for the last decade. This group, which is even larger than the current reaches of Nintendo's blue ocean, remains unaccounted for this generation but the silent majority can't remain quiet much longer. The hardware manufacturer that realizes this first will reap the benefits.

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Babylonian3251d ago

It clearifies exactly what is happening with the sales of each console. I think Sony is slowly getting to this third group with their major releases this year.

I'm curious how this year will turn out. I predict that Sony gets their casual (main stream) group this year. But we'll see.

ikiru33853251d ago

i agree that Sony will put up some big numbers, but i disagree a little bit with this article.

"This has created a retail situation where the Nintendo Wii soundly trumps the Xbox 360 and PlayStation 3 despite the latter two platforms having delivered better and more consistent content to enthusiasts"

Nintendo has also delivered great and consistent titles to its fanbase (casual AND hardcore): Brawl, mario Galaxy, twilight princess, wii fit, wii sports....

Babylonian3251d ago

But you have to understand that so far, we have misinterpreted this so called "casual gamers" group. So far Nintendo hasn't catered to this group at all, they have catered to their hardcore fanbase and their new "non-gamers" group.

The casual group are the people who drove the sales of both the PS1 and PS2 and are still doing that with the PS2. So what the article was saying is that so far none of these 3 gaming juggernauts have really catered to this group.

That why I said that Sony might get this group this year seeing all their major releases and considering this is the same group that likes these major release.

ChickeyCantor3250d ago

@babylonian
Singstar sold the PS2 with this audience.....i doubt that these "Casual" gamers are jumping for " major " releases.

but then again what is MAJOR? and please dont say : FF13....because then i cant take you seriously.

Babylonian3250d ago

The Playstation brand is most known for it's variety. You named Singstar as a reason for it's high sales. I agree with you on that, but only on the point that it's just one reason. You also named FF XIII, well I'm sorry if you won't believe me anymore as you stated, but FF games is also one reason for this casual group to own a Playstation.

What I mean with major releases, is that Sony is realesing the games that they are known for this year. And looking back at last generations, it earned them alot of marketshare.

The Playstation 2 gained most of it's instalbase after the release of FF X, Metal Gear Solid 2 and Devil May Cry. Just those three titles made this "casual" group buy the Playstation 2.

I think the only problem now this year is price. If Sony is smart enough, they need to cut the price this summer or winter. And I think they know that too.

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