In the current generation a lot of discussion has taken place about "hardcore" and "casual" players and their impact on the industry. It's a topic that creates hard feelings and perpetuates elitism among the hardcore. Much of the animosity stems from the fact that the hardcore demograph has less impact on sales with each passing day. This has created a retail situation where the Nintendo Wii soundly trumps the Xbox 360 and PlayStation 3 despite the latter two platforms having delivered better and more consistent content to enthusiasts. This clear discrepancy between what many believe should happen and what is actually taking place at store counters worldwide has caused many hardcore players to become concerned about the future prospects of their past time. This anxiety generally manifests itself in demonizing the Wii's new audience, but gamers are overlooking a third demograph that has played kingmaker for the last decade. This group, which is even larger than the current reaches of Nintendo's blue ocean, remains unaccounted for this generation but the silent majority can't remain quiet much longer. The hardware manufacturer that realizes this first will reap the benefits.