EA DICE's decision to release Battlefield Heroes as a free-to-play, web-based title has raised a lot of questions and concerns. How will the game-funding advertising be handled? Will the oft-dreaded micro-transactions be worth the dough? And most importantly, how will it play? Is this going to be a free game, or a game that's free?
During a presentation last week, senior producer Ben Cousins took the opportunity to show off the latest build of the cartoony game, and answer some of these questions in the process.