Kotaku - On February 20, there's a good chance we'll not only get to see the PlayStation 4, but also get to see its branding. Stuff like the logo.
Unable to wait that long, Aussie company 99 Designs held a competition for users, asking them to come up with their own take. Being open to the general public, and not just professional designers, some of the submissions are woeful, but others look pretty good. Some could, were I posting this anonymously on a forum instead of here, convince you they're the real deal.