Bloomberg: Sony Revamps Aging PlayStation in Bid to Recapture Cool

Cliff Edwards & Mariko Yasu writes:

By featuring innovations such as DVD and Blu-ray movie players, Sony has sold more PlayStations than Trinitron TVs and about as many as the Walkman music player.

Yet the latest iteration, the PlayStation 3, launched in 2006 -- a year before Apple Inc.’s first iPhone -- has seen sales slow as it ages.

On Feb. 20, Sony will announce a new version of the console with more realistic game play and more entertainment options, said Michael Pachter, an analyst with Wedbush Securities in Los Angeles.

Pachter cited game developers and retailers for saying Sony “is 100 percent certain to announce the PlayStation 4” during an event next week in New York.

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remanutd551977d ago

Its simply time to deliver sony.

IAmLee1977d ago

This is expected delivery date..

TheGamerDood1977d ago

They talk about Sony and Nintendo but make no mention about MS....I wonder why.

So if Sony selling 71 million PS3s means that its an irrelevant, ageing dinosaur, MS selling 75 million means what?

Mounce1976d ago

They don't mention Microsoft because they have everything either still up their sleeves....or they're just going to push out More sequels that are totally expected.

a 720-Halo game, a 720 Forza game, a 720 Fable game, a 720 Gears of War game and then a small handful of New games from their internal studios and all the rest likely to be Kinect-related.

I honestly bet that's how it's going to be.

tiffac0081976d ago (Edited 1976d ago )

^^Its because MS does not rely on the Xbox division and is not their main product. Their main product will and forever be Windows.

However, Sony has no other product that can give it a boost like the Playstation brand.

MaxXAttaxX1976d ago

There's a new generation console launch about every 6 years. It's called a console cycle, not a "bid to recapture cool".

+ Show (1) more replyLast reply 1976d ago
doctorstrange1977d ago

It's called the normal console cycle... not a bid to become cool

JoGam1977d ago

Exactly, This should be a "OPINION" story. Sony never said they trying to recapture the "COOL" factor.

Pope_Kaz_Hirai_II1977d ago (Edited 1977d ago )

Feb 20th and you will be enlightened.

profgerbik1977d ago

Hahaha you are so funny all these pictures are ridiculous. No idea where you even find them, I can't and I have tried.

Pope_Kaz_Hirai_II1977d ago

and i can certainly get it on

freezola751977d ago

^^ LOL yo man now we know who's taking the Pope's place right?

Those pics are awesomely hilarious!!!

great stuff.. peace

PR_FROM_OHIO1977d ago

Got a feeling SONY is going all out with the PS4 bc They know the PLAYSTATION BRAND is extremely important for SONY's comeback!

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