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Submitted by MaideninBlack 800d ago | article

Bloomberg: Sony Revamps Aging PlayStation in Bid to Recapture Cool

Cliff Edwards & Mariko Yasu writes:

By featuring innovations such as DVD and Blu-ray movie players, Sony has sold more PlayStations than Trinitron TVs and about as many as the Walkman music player.

Yet the latest iteration, the PlayStation 3, launched in 2006 -- a year before Apple Inc.’s first iPhone -- has seen sales slow as it ages.

On Feb. 20, Sony will announce a new version of the console with more realistic game play and more entertainment options, said Michael Pachter, an analyst with Wedbush Securities in Los Angeles.

Pachter cited game developers and retailers for saying Sony “is 100 percent certain to announce the PlayStation 4” during an event next week in New York. (PS4, Sony Computer Entertainment)

remanutd55  +   801d ago
Its simply time to deliver sony.
IAmLee  +   800d ago
20/2/2013.
This is expected delivery date..
TheGamerDood  +   800d ago
They talk about Sony and Nintendo but make no mention about MS....I wonder why.

So if Sony selling 71 million PS3s means that its an irrelevant, ageing dinosaur, MS selling 75 million means what?
Mounce  +   800d ago
They don't mention Microsoft because they have everything either still up their sleeves....or they're just going to push out More sequels that are totally expected.

a 720-Halo game, a 720 Forza game, a 720 Fable game, a 720 Gears of War game and then a small handful of New games from their internal studios and all the rest likely to be Kinect-related.

I honestly bet that's how it's going to be.
tiffac008  +   800d ago
^^Its because MS does not rely on the Xbox division and is not their main product. Their main product will and forever be Windows.

However, Sony has no other product that can give it a boost like the Playstation brand.
#1.1.3 (Edited 800d ago ) | Agree(0) | Disagree(0) | Report
MaxXAttaxX  +   800d ago
Bid to Recapture Cool?
There's a new generation console launch about every 6 years. It's called a console cycle, not a "bid to recapture cool".
doctorstrange  +   801d ago
It's called the normal console cycle... not a bid to become cool
JoGam  +   801d ago
Exactly, This should be a "OPINION" story. Sony never said they trying to recapture the "COOL" factor.
Pope_Kaz_Hirai_II  +   801d ago
Feb 20th and you will be enlightened.

Related image(s)
#3 (Edited 801d ago ) | Agree(19) | Disagree(2) | Report | Reply
NastyLeftHook0  +   800d ago
cool pics, i enjoy them.
profgerbik  +   800d ago
Hahaha you are so funny all these pictures are ridiculous. No idea where you even find them, I can't and I have tried.
Pope_Kaz_Hirai_II  +   801d ago
and i can certainly get it on

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freezola75  +   800d ago
^^ LOL yo man now we know who's taking the Pope's place right?

Those pics are awesomely hilarious!!!

great stuff.. peace
PR_FROM_OHIO  +   800d ago
Got a feeling SONY is going all out with the PS4 bc They know the PLAYSTATION BRAND is extremely important for SONY's comeback!
DigitalSmoke  +   800d ago
Sony the Playstation and its fanbase keep getting attacked, and nice sites like these with biased? retards behind the filter butons let it happen.

Fire these fools or lose a ton of members.
#6 (Edited 800d ago ) | Agree(6) | Disagree(0) | Report | Reply
cervantes99  +   800d ago
Wow - what a lame article from another "journalist" who just doesn't understand the market.

The article basically says console gaming is dead if favor of smartphones.

The article even says core gamers now prefer gaming on smartphones than consoles.

This core gamer never got that memo. I guess I should have been playing Cut the Rope instead if Deus Ex or Mass Effect.
#7 (Edited 800d ago ) | Agree(9) | Disagree(0) | Report | Reply
remanutd55  +   800d ago
what? guys insomniac just tweeted this:
Meteorite in Russia?! hope your Bullseye is ready.. it's going to get crazy quick.

Thats how Resistance Fall of Man started!!!!!! oh my god, oh my god, oh my god!!!! im freaking excited for ps4 reveal, Evolution Studios is gonna be there and now Insomniac tweet this? oh man sony is bringing an arsenal to feb20th event.

Bah i dont think it has nothing to do with Resistance 4. Freaking Insomniac got me excited for nothing lol

Related video
#8 (Edited 800d ago ) | Agree(10) | Disagree(0) | Report | Reply
xursz  +   800d ago
Awesome tweet. I bet it's a lead up to a big surprise.

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theDECAY  +   800d ago
No. Literally there was a meteorite that flew over Russia and caused a bunch of explosions. Seriously. Check the news.
EffectO  +   800d ago
“Sony and Nintendo refuse to acknowledge they don’t have a market like they had 20 years ago,” Pachter said. “They’re desperately clinging to the notion they can get it back.”

He is right.
/Flame Shield ON
Minato-Namikaze  +   800d ago
Uses dispel
xursz  +   800d ago
How is that? Think about it. Why target Sony and Nintendo? How is it that 90 million Wii and 77 million PS3s sold in retail should be considered desperate? Xbox is the least selling and by a mile the slowest selling console this generation and last generation. This isn't even to factor the over 300m handheld consoles sold which Microsoft has no part of.

If anyone is desperate it's probably Microsoft. With the things they have been spewing from their PR that seems to be the case.

/thundershock

FLAWLESS VICTORY

jk ;P
Muerte2494  +   800d ago
Thank you...
I've been waiting for someone to point out the fact that Microsoft has now moved into last even though they, technically, launched this gen. Does Sony and Nintendo have the market share they had 20 years ago? No, of course not. Atari is no longer around and neither is Sega. I think Microsoft lost ground when they started focusing too much on Kinect. They ended up alienating some of those hardcore gamers. In a gaming market, games need to come first.
M2-  +   800d ago
Sony were the market leaders last generation and generation before that. Just think about that for a second, then think about the position Sony are in this generation. It would be great selling 77 million (source?), it would be great being second or third if the Playstation brand were relatively young but it's not.

The tide has changed for the Playstation brand, it is no longer dominate, Sony are worth $180 billion less than they were in the PS1-PS2 era, gaming in general has changed, the competition is stronger. Sony have A LOT to worry about, Nintendo not so much.
Hicken  +   800d ago
That's stupid, as stupid as the assertion that Sony's announcement is "recapture cool."

Obviously the market isn't the same as it was 20 years ago; neither company is approaching gaming like they did back then(20 years ago, Sony was just a supporting character, after all).

This was another case of Pachter trying to state the obvious and failing pretty badly at it. And another case of someone who doesn't know gaming commenting and looking foolish.

And then you come in, agreeing, and continuing the trend.
dkgshiz  +   800d ago
Another bad article from blunderberg.
blackbeld  +   800d ago
Yep, they got the c$shbag from Microsoft.

That's why they keep trolling.
uuaschbaer  +   800d ago
Anyone got figures on Sony, Nintendo 20 years ago? I'd rather read numbers.
EffectO  +   800d ago
Figures are not that important here,you would have to account for inflation,etc

The point here is marketshare,20 years ago if you wanted a piece of electronics you went to Sony.

Sony was on the top of the world back then.
#11.1 (Edited 800d ago ) | Agree(1) | Disagree(1) | Report | Reply
M2-  +   800d ago
Not sure about Nintendo but for Sony (12 years);

Sony Net Worth (Sept, 2000)
$200 billion

Sony Net Worth (Apr, 2012)
$20 billion

http://www.bloomberg.com/ne...

I think I read somewhere that their net worth has gone down to as low as $18 billion.
#11.2 (Edited 800d ago ) | Agree(0) | Disagree(0) | Report | Reply
supremacy  +   800d ago
Sony has a big opportunity to make themselves more profitable by upgrading their playstation plus service.

Imagine they said starting this holiday season playstation plus subscribers will now have access to our new movie and music collection programs.

PlayStation plus will now include discounts on movies and music.

In addition to this, PlayStation plus subscribers will have access to free MMO gaming and full PlayStation(ps1,ps2,ps3,psn,ps p)game streaming play via gaikai to any device compatible exclusively to all PlayStation plus subscribers.

Lastly but not least tonight we will introduce a premium edition of PlayStation plus to our audience.

This edition of PlayStation plus will grant subscribers with an option to cut the monthly prices of their favorite streaming services such as netflix,hulu+vudu and such. This edition of plus however will go for 70.00 a year.
Stefanrules7  +   800d ago
"Sales have slowed as it ages" thats a nice fact that couldnt be further from the truth. The sales started slow but have increased dramatically in the last few years and has sold more consoles than microsoft in most countries except america
GraveLord  +   800d ago
"Yet the latest iteration, the PlayStation 3, launched in 2006 -- a year before Apple Inc.’s first iPhone -- has seen sales slow as it ages. "

That's just not true. The more PS3 aged, the cheaper it got and the better it sold.

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