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Smartphone apps: A necessary companion for future console gaming?

Digitally Downloaded writes: "Such is the power of the tablet and smartphone. With hundreds of millions of devices now on the market these devices might not ever replace the need that many have for dedicated gaming consoles, but they are certainly a marketing and engagement channel that can’t be ignored. Zombie photos can go viral, and a free little application can turn your biggest advocates into social network-active advocates."

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