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Is Brand Loyalty Hurting Gaming?

WC - I’m sure you’re all familiar with games based on films, comics, anime, or other forms of entertainment. In fact, in all likelihood, you may own a few games that are marketing tie-ins. It’s a fairly well-accepted notion that any game released to tie-in with a film release is going to be a bad game. Though there have been a few exceptions to this rule, the standard is fairly reliable. But what about those other games that are a marketing tie-in, but aren’t coinciding with any current release? The most recent example of this is “Aliens: Colonial Marines” which is based on a culturally significant science fiction franchise, but has no current release in the theaters. Even the most recent film in the Aliens franchise, Prometheus, was released for home media release five months prior, so the game can’t really be considered a tie-in to that movie.

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NeverEnding19891255d ago (Edited 1255d ago )

I think we saw with the PS3 that brand loyalty means nothing. About half of PS2 owners abandoned SONY for alternative options such as Microsoft's Xbox 360.

Brand loyalty manifests in a hilarious way on N4G though:D

-Mezzo-1255d ago

I'm just gonna ignore the sad state of 'NeverEnding'.
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The brand loyalty is definitely hurting the industry, people are turning Blibd Eye towards great experiences like Alan Wake, Uncharted, Killzone, Gears, God Of War. just because it's exclusive to the opponent.

CommonSenseGamer1255d ago

I follow the games not the hardware. Being loyal to a brand is pointless as what does it actually achieve.