"The world’s eyes may be on PlayStation this month, but it is Xbox that is on the cusp of becoming the UK’s No.1 games console.
Xbox 360 has surpassed 8m UK sales and will overtake Wii in a matter of weeks"
Eh if it does announced, everyone will know. Honestly it won't be just shown off there, UK gamers visit gaming sites to and everyone will report on it. Word of mouth is already spreading.
I'm pretty sure Newspapers will pick up on this aswell The Sun did the same with the Wii U last year when that was revealed. HMV, GAME, Granger Games (or any other region based game store) etc will have posters up and update stuff on their websites with pre orders reminders Do they think we're a third world country or something, oblivious to the world revolving around us /s I love how MS takes digs at Sony because of their advertising instead of trying to get one over them by games or support...something which would actually benefit us
^^^ Agreed. Pretty sure that the majority of people in EUROPE who own PS3's. Will know about the PS4 reveal. It'll spread through word of mouth like wildfire for the people who live under rocks or don't watch anything related to the media. lol Love how Microsoft are trying to downplay this.
I dont think it was a dig at Sony, it sounded more like denial and wishful thinking that most wont hear about the PS4 being announced till it's near launch
'The key thing for my team is to focus on who is buying today. Whatever gets announced on February 20th, the majority of consumers in the UK won’t know. They’ll still want to buy the devices out there. So in terms of noise our job will be to ensure that the consumers that are going into stores, going online, still see and experience Xbox, rather than get lost in the industry chatter. Whatever is announced is important from an industry perspective, but we must remember who is buying right now.'
He saying it from the perspective of what his team has to worry about, which is what's on the shelves right now.
The fact is before, during, and after the conference Xbox 360s will still be selling. It's their job to continue promoting that process.
It's Sony's job to promoe and sell what they have coming as well. But, like he said that is all industry noise that us fans get all riled up about, but the general public doesnt even know about certain games and announcements after E3, so they definately won't be as aware as the hardcore after Feb 20th.
Exciting times nontheless
This is so stupid, and sounds incredibly desperate on MS' part. If it is announced, it will be plastered on almost of gaming news outlet there is, and will almost definitely be picked up by the newspapers and the TV news shows.
“the majority of UK consumers won’t know” about “whatever gets announced on February 20,” What he is really saying is that UK consumers are a group of uninformed clods. Sand farmers in the Sahara willknow about the PS4 announcement on the day it happens. It is rather insulting as well as transparently desperate to suggest UK consumers are living under a rock so large that news sure to be carried everywhere will not reach them. The only reason they would not know is if they are intentionally oblivious. Not a kind way to view your consumers. He apparently assumes that everyone else will be like him on the February 20th - hiding in a cave on the ocean floor singining loudly with his fingers in his ears and his head buried in the dirt.
I think most people have it wrong. I hear some people saying MSFT is scared or got cought with their pants down. I think Sony knows what's up with MSFT/720 from their E3 planning. And don't want to be overshadowed. This Sony event ensures Sony can get as much hype as possible for PS4 without sharing it with the 720. And to set the tone for the gaming media and fanboys this way they're conditioned to be critical of the challenger. Actually pretty smart. And to slow Wii-U adoption. It's a gamble and success depends if the console is almost ready or more trickery from the past like with PS3. Sony has always tried to bait MSFT into revealing and then has waited to release their console to see if there is any worthy ideas to adopt. All what I said can be true all at once. EDIT LOL you disagree? PS3 had three different release dates announced to the media to keep gamers from adopting other platforms as long as possible knowing PS3 was not ready using excuses hard to prove. Why would Sony announce a console now if not what I said above? The MSFT guy simply expressed being baffled and deep down PS3 fanboys know this too hence the misplaced attackes on the MSFT rep and the company
Not everyone will know, but the target audience WILL.
The "informed" gaming community pales in comparison to the "uninformed" consumer. Perhaps we need to view it like that? There is some truth to that thought because it will be those who follow games and the industry that will know AND understand what is being revealed. Walk up to some regular person and ask them and chances are they will or wont know. Walk up to a person who games regularly and they will more than likely know. The dedicated gamers are the minority in a world of casual majority. But hey, people on this site will never look at what he says with any grain of possibility.
Here we go with Microsoft's bullshit PR once again. I had almost forgotten how stupid their executives are.
UK won't know? Did they lose internet there or something..
"Xbox 360 closes in on Wii's UK sales record | MCV" Woah Woah and Woah What happened to the original article title "Microsoft: UK won't know about PS4 reveal" Thats what we discussing here, not sales or how the Xbox 360 is nearly over taking the Wii
@evil people will hear what they want to hear. Selective listening/reading is strong with fanboys.
This article should be closed. Clearly someone has used the popularity of the original article and swapped it so that this article got to the hot spot immediately. This is out of order.
"I love how MS takes digs at Sony because of their advertising instead of trying to get one over them by games or support...something which would actually benefit us" MS does have games, its not the kind of games we're talking about or what N4G wants. Realistically the world doesn't revolve around hardcore exclusive games, I would love for that to be true though. Thus why MS is super successful in the U.K right now. They're catering to the wide casual market to get the lead. And MS will do whatever it takes to overtake the wii. So your right, that doesn't speak to me at all as hardcore gamer, that wants exclusive hardcore games. Your right about that. I have a strong feeling MS will re-focus its sites on the hardcore next gen, seeing how they grabbed that casual fanbase this gen. Don't be surprised at MS if they showcased brand new hardcore titles at this years E3. Anybody care to explain the disagrees? Listen I bet bubbles MS will showcase new hardcore Ip's next gen. Wanna bet anybody? Seeing how You guys seem so sure of yourselves.
all I got from this, is that MS is not expecting Sony to flood the market with advertising after they reveal it, I am like 110% sure that after the reveal, you're going to be seeing lots of PS4 commercials and seeing it plastered all over the internet, I think they're going big with this one, not to mention, those who own a PS3 and are casual will be seeing advertisements all over the PSN, when they go to download a movie, or when they wanna look at games.
That is a pretty retarded thing for MS to say... Pretty sure every gamer in the UK knows about the PS4 reveal on Wednesday!
Uk wont know about PS announcement, at it will be solely because of Sony's favored marketing strategy: "Word of Mouth", which takes forever to get around.
I'm pretty sure Grimes was emphasizing consumers in general. He's right. Most U.K consumers won't know about the PS4 reveal next week. Same here in the U.S. Not everyone is a gamer.
The majority of knitting classes won't be aware either, but the target audience of the ps4 will be. It's funny how people act like the gaming community isn't as large as it really is.
Not true. I have heard the news about their upcoming event on Radio, TV and online. If this doesn't send the message across to potential consumers here in UK then I don't know what will.
Like root said, things like this get into the news and into newspapers. You can guarantee it will be in the metro newspaper which everybody reads on the way to work in the morning in London. It's the announcement of the PlayStation 4, it will be in the general news. If I recall when ps3 was announced it was all in the newspapers. If the psn hacking made front page news in the uk, the PS4 announcement sure as hell will be in the news somewhere
"The majority of knitting classes won't be aware either, but the target audience of the ps4 will be" You just made my point for me. Grimes was referring to consumers in general, not the PS4s target audience.
'You just made my point for me.' What was your point? That people who aren't interested in something won't be interested? Well done for pointing that out. Give yourself a sticker. The point is that people who ARE interested in gaming WILL be interested. And people who only have a slight inclination to gaming WILL hear about it as it will be in nationwide newspapers and on nationwide tv. What was your point again?
I can't see how you make that assumption Logic. If he means consumers in general, then he could make that observation about knowing what a playstation or xbox is period. He's referring to target consumers.
"He's referring to target consumers." Hmmm...not what the quote indicated.
Its implied Logic. Otherwise it would be like saying "water is wet". Of course people that don't give a crap about gaming aren't going to know or care about what is announced on the 20th.
For someone with the name, "Logicwins", your logic isn't very good at all...
@Thirty3Three he's been failing to live up to that name for a while now. His comment history is replete with bad logic.
My wife has absolutely no interest in gaming so it was a huge surprise that on the day the news came out and I had only that day found out about the upcoming Sony announcement she returns from work telling me that Sony was announcing the PS4. At the time there was no confirmation of it being about the PS4 and I did ask her where she had heard it and she couldn't actually tell me lol, but if she knows the news then there are plenty of non gamers who know it too, another mate of mine came round a few days later and although he has a PS3 he is not a big gamer anymore but he too knew the news. Pretty much anyone interested will be aware of Feb 20th
This guy is bang out. The majority out there don't follow these type of tech events or couldn't tell you what E3 is. Even out of the avid gamers I know, I'm the only one I'm aware of that even pays attention to those types of events, let alone watches them. I bet 90% of gamers don't pay attention to these types of events, don't visit gaming websites, etc. Like Dirty mentioned below, it's really only nerds like us that follow these types of events. Of the gamers I know, I bet not one of them could even tell me what a "Wii-U" is. Edit below: I'm surprised by the amount of disagrees we're receiving. People who visit these types of site and keep up with gaming news, we're a small minority. This shouldn't surprise anyone. Denying it doesn't make it any less true. But I notice many around here act like the entire world revolves around the gaming industry. It's shocking the amount of people who think Microsoft/Sony would be lost without their game's division, but in reality the amount they contribute is a drop in the bucket compared to the whole. A lot really exist inside a bubble around here if they think the PS4 announcement, or the Next Xbox announcement is even going to register a mention outside of gaming circles.
"I bet 90% of gamers don't pay attention to these types of events, don't visit gaming websites, etc." Your absolutely right. But N4G will continue to be imagination land I suppose. You'd be hard pressed to find a gamer on the street that knows what E3 is.
i saw PS4 announcement on TV news more then once now. I heard about it on a country station in the bay area radio. I don't think it will be as wide known as some are saying but i know its gonna be alot bigger then you two are saying. Bet 2/21 on the front page of tech portions and rec portions of articles it will be there.
Imagination land indeed . Would national infos channel bother so much covering an E3 or CES event no one in the general public knows or care about ? They wont follow news on a daily basis that's certain , but they do know about the bigger headlines and events
Well, if you think it's so well known perhaps you can carry out an experiment. Ask your parents when the Sony event is being held. Ask your transit driver how he feels about the Wii-U. Ask the lady who's ringing through groceries if she's excited about the PS4's pending announcement. Ask your teachers what they would most like to see as a feature on the Xbox 720. Ask a random post office employee. Ask a police officer. Ask the guy selling photocopiers in your Office Supply store. These are the majority of consumers out there, and they don't know or care a vicar's fart over what's going on in the world of videogames. Half of the households in the US don't own game consoles at all, and of those that do, how many do you realistically think care about gaming news any more than they keep up on the latest advancements in TV or refrigerator tech? Like I said, of the 30-40 somethings I know, all of them have some videogame console. Probably not one of them could tell me what a Wii-U or a Vita is any more than they could explain to me the difference between LED and LCD televisions.
You are surprised at the amount of disagrees, really? You are on a site filled with SONY fanboys. If u don't jump on the "I love SONY, they can do no wrong bandwagon", no one will agree with u.
You guys are acting like people won't know this announcement. Really, I did mention word of mouth. I'm pretty sure a lot of people who are interested in the next gen already know about the announcment. Really this isn't some random third party game getting announced, it's a freak'n new home console. Heck don't be surprise if Gamestop, GAMES, and all those other retailer start taking pre-orders. Like I said, word of mouth. Once this gets announced there will be enough of it going around. Look at the newest Iphone. I'll be honest I knew a new one was coming, but I wasn't aware of the date or anything like that of when it was going to be announced. Sure enough I hear people chatting about it. Plus you have to remember that some paprs actually cover this stuff to. It's not like this announcement will not make it's way on physical media either.
Let me guess, if it was a Nextbox reveal suddenly the entire planet will be aware? At the end of the day, does it really matter? Those who are likely to buy within the first twelve, numbers which will be in the millions are aware. I think that is all anybody expects whether it's Microsoft, Nintendo or Sony showcasing their latest hardware. This just sounds like Microsoft desperately trying their hardest to appear nonchalant about the whole thing.
Darkride I understand what your saying but i disagree you are not giving people enough credit. Most people i know i work in the tech field for servers and networking etc. Don't care to know the date but they do know ps4 is being announced soon. That is enough. I don't think someone has to know the date sony gave to know a ps4 is coming. I bet my mom who watches news if asked would say something like I heard about that. Now does she care? probably not and by probably i mean not at all. My wife knows its coming but again she doesn't care. Doesn't care doesn't mean unable to be informed. Anyways nice post and i think saying people don't know what a vita is a little not true. Im sure alot more people know what the vita is now, if they could pick one out of a line up vs the psp i dunno but people who in this day and age are connected to the web see these little article (Most likely don't click ) on msnbc.com yahoo.com. etc. all of which i've seen. Experiment asked 4 people at my work 3 knew it was getting announced/thought already has been announced the one who didn't is a mother of a 4 yr old. Like i said i enjoy the response. As for the constant victim xbox fans on this site your even more pathetic then the sony fanboys always crying whaww whaaww stop being these people. This site was xbox heaven for awhile and the ps crowd was doing it and guess what you guys all complained so stop with the victim crap we are all gamers stop putting such feelings behind a metal and plastic machine. I REALLY HOPE WE CAN ALL COME BACK DOWN TO EARTH NEXT GEN THIS BATTLE BETWEEN THE TWO IS TIRING TO FOLLOW.
I am not sure why you are getting some much disagrees but what you say is true. Casual consumers do not follow gaming like we do and the casuals make up at least 75% of the gaming market, as much as we hate to admit they are the reason why gaming is still a relevant -business. Go compare the sales to games like Angry Birds, Mario, Pokemon, Wii Fit, MineCraft to games like Battle Royal, Alan Wake, Dark Siders 2 and tell me which games are selling better. Why do you think so many developers are trying to make there game more casual friendly, games like Dragon Age 2, Resident Evil, DmC, Dead Space 3, Ninja Gaiden are all proof that the casuals are where the money is...I also do not see this trend changing next gen because developers have a business to run and a business #1 goal is to make a profit and not get likes on FaceBook from fans.
A lot of core and casual gamers just play games and never look online to find the latest gaming news. They are just busy playing games. The real hardcore that does is a really small niche group, the kind of people that buy a console at launch or shortly there after. Yes, you who are reading these comments are a small niche. If you think otherwise, you are wrong. This applies to MS, Nintendo and Sony. There are no exceptions.
It sounds like a dig at Sony's marketing to be honest. And they kind of have a point when it comes to the casual market. The Xbox brand is pushed a lot more than the Playstation brand in the UK as a lot more of the casuals recognize it. I don't think the casuals will be paying to much attention to the 20th of feb like hardcore gamers will be. To be honest though, do they really need to? if it's the announcement of the PS4 then that will be great but they don't need to advertise the crap out of it until it's released, 20th is just to get a bit of the hype going and hopefully some new information. word will spread though and like Root said above me maybe the UK newspapers will pick up on it and more people will know about it.
Totally agree. The gaming sites will explode if it gets revealed which it will. I even have the announcement as my status on psn and all this week I've been getting messages from my friends regarding what's it about. Word of mouth will spread quick.
this guy is wrong, everyone at my college is saying ps4! a week away! omg ps4 this and that. even the science professors caught on to it, they thought it was a formula! lol.
yeah i went to play PES13 with a friend and he told me the PS4 was coming on the 20th i explain him it was just the announcement and most likely it will come out this year.. I explain him about FOX engine been use for the next PES and he was exited. but casual gamers know about this 20th and one the announcement reveal the PS4 it will be all over every mag and news..
So a console outsells xbox every week (which means it's selling way faster) and has outsold xbox after being a year behind and the new version will go unnoticed?? Wow these guys are really f@@king scared or what? MS:"Quick reveal Destiny(a timed exclusive) before the xbox stomping on the 20th". I wish they would have asked them right after if kinect 2 will be noticed more than ps4. I bet they would say of course!! In short.. http://img804.imageshack.us... I would find an xbox gif but there are no new games to make a gif with. Remember the M$ agenda.. http://www.vg247.com/2013/0... And people support them?
.....why has this kid not been banned yet? Not a single post of his has been anything other than complete nonsense. OT- I think the PS4 announcement will be pretty big in the UK. A lot of people watch programs like the Gadget Show and that bald chap is a very keen gamer. The Playstation has always appealed to those UK gamers that aren't traditionally your 'core gamer' mainly for its football (or soccer for you Americans) games and now the COD games. It has a longer legacy than the 360 and I think there will be a lot of noise and excitement after the reveal.
shutUpAndTakeMyMoney did you read it, or did you just come to spew mouth goo over everything?
Doesn't matter how fast a runner is closing the gap between him and the person in front of him. All that matters is that that person is still behind. 1st - Wii 2nd - 360 Last - PS3 That's all that matters....unless you are super desperate and need to believe estimated "shipped" numbers from 3rd party groups....then you are willing to believe anything.
i didnt know about this but thanks Jon Grimes for letting me know!
This is prime example of bullshit PR Talk. hrrnnggg, The world clearly doesn't watch Global Events/Global Reveals of new console, especially with the amount of hype seen all over the internet, because the internet CLEARLY has fucking Borders to maintain the access and info that europeans get compared to japanese and north americans. Hurp durp, Microsoft trying to make bluffs to quell the hype...It's TOO LATE!
Wait till you see the advertising in the UK.
Europe are waiting for a real next gen machine.
can i have an instant replay? (jim carey pic, i love that scene lol)
The Daily Mail Online, (the WORLDS most visited online newspaper site) has run two stories on it already. It isn't just the gaming media that know about this...
Why is this article back at the frontpage?
cause look at the reports -_- the mod faile dit approved it peneded it approved it. He swap the story out when he should have just swapped the url's out. Now all the comments look confusing
As much as "uninformed gamers" won't know about the PS4 reveal, they'll know even less about MS surpassing the Wii in the UK.
So if the 360 outsells the Wii does that mean the 360 goes into first place or remains in first place?
people dont understand compared to casuals more dedicated gamers are a minority. Not everyone will know and larger number of people wont care. The ps4 announcments is for the target audience who are following it. here on N4G nerds they think the world comes and reads gaming news. get out abit more. casuals out number the dedicated gamers.
So much for the silly thought of th PS3 leading the 360 in worldwide sales. 360 is so far ahead of the PS3 in America, pS3 can't lose another country. The UK selling 8 million 360's cancels Japans 8million PS3s.
I'm sure the UK has internet access M$.
Everyone in the UK aren't obsessed gamers. As far as the ratio of gamers to people who don't give a crap. People who don't give a crap far outnumber the gamers. Last time I checked UK didn't really care too much about Sony products. EU yeah UK no.
It hasn't yet penetrated outside of the gaming world. As usual, SONY isn't marketing the way they should be.
never ending trolling since 1989
Is your avatar your 360's power button?
What hasn't penetrated outside of the gaming world? Nothing has been revealed yet. They've invited tons of Journalists and the media to this event, people are gonna know about it. But as of right now, they have nothing to market... :S
I can smell fear
yeah, this screams of unpreparedness haha. microsoft was not expecting this announcement so soon and now have to find a way to talk down the event sony will have. can't wait to see the media storm after the sony event! >:D