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How Not to Advertise the PS4: A History of Bad Sony Ads

GotGame: It’s no secret that Sony’s had some hits and misses in their marketing campaigns. Their Kevin Butler and Michael ads have been great examples of how to properly advertise a console, but Sony has also had their share of marketing flops. In the spirit of helping Sony out with their PS4 marketing, I’d just like to gently remind them of some of their less effective ads so they don’t make the same mistakes they’ve made in the past.

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Qrphe1227d ago

These ads fulfilled their purpose. The concern should not be the "quality" of the ads Sony may use but the quantity of them. Quantity, quantity quantity!

showtimefolks1227d ago (Edited 1227d ago )

with a new firm hired for PS4 i think KAZ understands that advertisement is a very important part of future of ps4

i am waiting to see what this ad agency will do with god of war and last of us

its amazing and crazy at the same time that sony is about to announce a new system while the current system is getting

Nu no Kuni
Sly 4
Gof war
Last of us
and beyond 2 souls

lol that's a huge lineup for 2013, and we don't eve know what's coming out in fall yet

Klonopin1227d ago

Quantity is exactly how they promote a product such as this. Quality is always a concern when marketing to a wide audience.

brave27heart1227d ago

Dear Sony,

Please please please no dubstep.

Thank you.

Karpetburnz1227d ago

Heck, The PS4 hasnt even been annuonced yet and Its already caused a HUGE buzz on the Internet, The Internet is pretty much advertising the PS4 for them so far LOL, Just wait until Feb 20.

If Sony heavily focuses on advertising and with the huge amount of PS4 hype, The PS4 will do very well.

GribbleGrunger1227d ago

And all the Kazified Gifs are not doing his profile any harm either. The buzz is incredible.