Clickonline writes "Gearbox is like a Warlock. That is to say,
1) It’s name is pretty Boss
2) Its mastery over the arcane art of Game Development is unrivalled (Hello Borderlands 2, you magnificent sex panther!)
3) More often than not, it uses its power for evil.
In 2011 it was Duke Nukem Forever.
In 2013, apparently, it’s Aliens: Colonial Marines."