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Sony must understand, “slow and steady doesn't win the race”

From what we have seen in the past, Sony is playing defensively rather than being on the offensive in terms of the hardware specs of its consoles.

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iNathan1321d ago

Ps3 started just like Vita and now its a pretty healthy system...

Just give them time, faster and well done... Only Bolt :D

showtimefolks1320d ago

oh really than how come ps3 is on track to be the most selling system of this gen too? 3rd straight generation.

its not a race its a marathon. I still remember all the doom articles and how ps3 is a failure system to now its considered by many to have the best software support exclusives wise

launching a system at $599
starting a new online service
getting hacked
not having a lot of games early on

to now passing xbox360 even though it came a full year ahead of ps3, now i don't know about others but that makes a huge statement about how strong playstation brand still is

sony did a lot wrong early on and still did good, imagine ps4 with a lot of software support,a better psn store and better online features like cross game chat from day one with a much more consumer friendly price point.

slow and steady is the way to go, or be like MS release a lot of games for first 4 years than go all casual and better with kinect on us

slogan for sony's ps4 should be

WE HAVE A SYSTEM FOR CORE GAMERS, FOR THE BEST GAMING SOFTWARE IN THE BUSINESS

all the features aside what matters most are games and sony along with nintendo have proven track records of delivering top of the line exclusives each gen

morganfell1320d ago

You can't teach them showtime because they are determined not to learn.

Besides, the experiences in the race, of which Sony has shown themselves to be the master, are more important than crossing the finish line. And Sony knows the finish line takes at least 10 years to cross.

nukeitall1320d ago (Edited 1320d ago )

Slow and steady is a recipe for disaster, because of 3rd party support and only Sony could pull it off at the time.

Imagine if the Xbox 360 started out of the gate like that? It would essentially be the Wii U and support would drop even faster as they were the laughing stock during the original Xbox.

Sony rode on the strong Playstation brand name, and the adoption in Japan to get it where it is today.

That isn't something that everyone can do, but Sony did because nobody could believe the PS3 could perform so poorly by developers.

Action GO FIGURE1320d ago (Edited 1320d ago )

This author must understand, it's not 2007 anymore.

Thatguy-3101320d ago

I think Sony is the only one console manufacture that could get away with charging 600$ at launch and still have a successful launch. Let's not forget how sony dominated the last two gens. This Gen they aren't far behind from the competition which deserves props. Next gen should be interesting.

Edward751320d ago

That is the problem dboy....they dominated the last 2 gens. They fell of from dominating... To being muddled in with the rest. It is a huge loss even though they sold well.

Anon19741320d ago (Edited 1320d ago )

I find it interesting that people tend to look at the PS2 as if it stopped selling in 2007 and claim "Look at all the marketshare Sony lost! OMG!"

The truth is, since 2007 Sony's been selling not one, but two home consoles. While it wasn't the domination of the marketplace that we saw with the PS2 versus the Xbox/Gamecube, with 77 million PS3's sold and 35 million PS2's sold since '07, Sony clearly dominated the home console market by offering a high end/low end game console strategy.

Selling the majority of home consoles since this gen started is no small feat considering the competition these past few years. While it wasn't the absolute marketshare dominance we saw prior to 2007, certainly the fact they were able to maintain the top spot at all in the home console marketplace is something that shouldn't be overlooked if we're going to sit here and criticize Sony like this article's nameless author attempts to do.

And I still don't get the "sixaxis was in response to Nintendo!" argument. We know Sony was working on motion control long before Nintendo, and the PS3 a week before the Wii. It's not like the Wii launched, was huge and Sony said "Oh man! Rush out the Sixaxis!" Is it really that hard to do research before making ignorant claims like this? And to then base the rest of your comments on unfounded rumors? Come on! We don't even know if any of that is true.

But that's what I've come to expect from these types of faceless articles. In my opinion, if you can't be bothered to attach your real name to your work, you shouldn't be writing. I can understand you wanting to remain anonymous when you churn out unresearched, unverified crap like this without even giving the topic the 15 seconds of thought required to logically think through your claim to realize it doesn't hold water. Get an editor.

This blog get's a big ole thumbs down from me.

Death1320d ago (Edited 1320d ago )

Selling 35 million additional PS2's means absolutely nothing. With 125-150 million PS2's sold, how many games made the top 10 list in sales? Almost none if memory serves. The hardware being sold was used for replacements and to feed the used game market. Had Sony not yanked backwards compatability it would have been a much different number. Sony needed to artificially extend the life of the PS2 to offset losses incurred by the PS3's lack of hardware and software sales. By focusing on two consoles it crippled their market share in the long run. All of this was a gamble to secure Blu-ray as the next gen disc based format. They won that battle only to lose out to digital streaming. This is the reason Ken lost his job at Sony.

The Playstation brand that carried Sony financially for two hardware cycles has struggled to make a profit in its division since launch. The PS4 is more a risk for Sony more than anything.

Sony releases their financials quarterly and are free to download. If you want to trully know how they feel, it's spelled out pretty clearly in black and white.

As for the above, the Sixaxis was both a qick scheme to jump on the Wii's motion based controls and also a failed alternative to replace vibration since there was a court order that prevented them from using it. Sony was last to settle the dispute and they did lose.

nukeitall1320d ago

@darkride66:

"And I still don't get the "sixaxis was in response to Nintendo!" argument. We know Sony was working on motion control long before Nintendo, and the PS3 a week before the Wii. It's not like the Wii launched, was huge and Sony said "Oh man! Rush out the Sixaxis!""

Being first to research, but not supporting it until your competitor does?

Similar story with the PS Move. Doubt Sony would have released that without the Wii's success. What about PSN?

"Sony clearly dominated the home console market by offering a high end/low end game console strategy."

Nice spin there as usual from you. Nobody cares about the PS2, and nobody even bothers to compete with the PS2 really for a long time. A huge amount of those sales were actually sold to poor nations, because they can't afford a PS3.

Even if that, I wouldn't call that "dominating", not even close as the Wii sold over a 100 million units by itself, as one product.

@Death:

"Selling 35 million additional PS2's means absolutely nothing. With 125-150 million PS2's sold, how many games made the top 10 list in sales? Almost none if memory serves. The hardware being sold was used for replacements and to feed the used game market"

By almost every metric (other than fanboys), the PS3 was disaster. The holiday quarter brought Sony $6 million profit. That is the most important quarter, and their game division brings in that. Doesn't make up for their many, many, many huge losses which really illustrates the big issue.

Sony isn't really profiting, lost major marketshare and zealots has to use combined numbers to pad it and call it "domination".

I have personally seen the PS3 cheaper than the Xbox 360 (with the hard drive) in Europe. Sony's got this expensive machine, and in order to gain marketshare, they have had to push the prices below the Xbox 360. Over here, you can't even get the basic no frills version. It is either Kinect bundle or hard drive bundle.

"All of this was a gamble to secure Blu-ray as the next gen disc based format. They won that battle only to lose out to digital streaming. This is the reason Ken lost his job at Sony."

Ken lost the job due to being overly ambitious. The previous "accidental" success went to his head.

"The Playstation brand that carried Sony financially for two hardware cycles has struggled to make a profit in its division since launch."

I also wonder how they are going to continue being profitable? They are cannibalizing their own market by offering "free rental" (if you may) games on PSN Plus. They are already competing to sell more software with online games, but now they introduce a cheap way to get games.

Consumers will start to see loss in value of buying new games really quickly as you teach them that this content will be available later. This is likely to hurt the industry, and Sony as well in the long run for the short term gain.

Anon19741320d ago (Edited 1320d ago )

@Death. "Selling 35 million additional PS2's means absolutely nothing. With 125-150 million PS2's sold, how many games made the top 10 list in sales?"

Are you kidding? PS2 games were showing up in the top 10 lists for years after the next gen started. In the US, you look at the npd numbers for 2006, 5 of the top 10 games were PS2 games for the year. 2007, 3 of the top 10 sellers for the year were PS2 titles and even into 2008, pick a month and you're likely to see PS2 titles still in the top 10 from month to month. Even into 2009 we were still seeing PS2 games in the top 20 list for the month for NPD until the NPD stopped reporting PS2 sales.

You and Nuke illustrate my point perfectly by choosing to ignore the obvious facts. People act like the PS2 ceased to exist when the 360 launched, but the truth is, the PS2 was still a force well into this gen as Sony's supported it this entire time. When you look at the home console space since this gen started, between the 2 consoles Sony was clearly the dominant force in the living room. The rest of your points are just noise and distraction that add nothing to the conversation. I have no idea how any of it was relevant to my point. You can dance around it all you want, it doesn't make it any less true.

Death1319d ago

In 2008 at the end of the year,there were zero games in the top 20 on the PS2. http://vgsales.wikia.com/wi...

In 2007 there was 1, Madden 08. http://vgsales.wikia.com/wi...

You are correct though, 2006 we seen many PS2 games consistently hit the top 20.

We did however see the Wii and Xbox 360 out sell the PS2 in software with a very small fraction of hardware sold in comparison. The PS2 ceased to be a "force" the following year which also was the first year all three next gen consoles were out. If by "years" you actually meant within weeks, I stand corrected and you are 100% right.

As for the rest of my post you could not understand, it's ok. I had a feeling you wouldn't get it.

+ Show (3) more repliesLast reply 1319d ago
delboy1320d ago

I run a business myself, and believe me I don't want to be doing a good job like Sony, ever.
Business is about making money, and Sony only lost money with ps3.
And now when ps3 is finally being sold with profit, and they can make some money they decided to release ps4.
Just stupid business decision.

DigitalSmoke1320d ago

Have fun playing on your business...

Hicken1320d ago

So you started with a profit, never bought anything, and you're somehow making a profit with your business.

No, smart guy. You made losses with various acquisitions, even if it was just buying stationery. You lose on the front end, INVESTING in hopes for a profitable return. If your business was on the scale of something like Sony- or if you actually had any REAL business sense- you'd understand that you sometimes take a loss to make a profit.

And, again, when you're as big as Sony, and you've been around as long, you're sometimes willing to take a COMPLETE loss on one device if it'll help fund profits on something else. If you're not willing to risk your money, you're not gonna make much.

I can see why you're here instead of sitting on millions.

Death1320d ago

Hicken,

I'm a business owner also. I buy paper by the case. It's an overhead expense that comes out of my businesses profit. Sony can sustain an initial loss as long as they can make enough of a profit over time to justify it. Selling the Playstation hardware at a loss isn't an issue since they can offset it with software sales. In this case it isn't so much a loss as an investment. The problem Sony is running into is they show a loss quarter after quarter, year after year. The PS3's only real success was cementing Blu-ray as the new standard. The rolyalties they receive for each disc sold is the best thing they have going, but the money is split among the entire BRG and is being erroded by digital distribution.

Take a look at Sony's stock over the last decade. It isn't a pretty picture.

TheLyonKing1320d ago

Agreed they have done everything really well for a while now.

Besides slow and steady does win the race look at the wii it shot out the blocks but you can't sprint a marathon and nintendo suffered for it.

user39158001320d ago

Psst, they are still in third place 6 years later and we are about to start next gen. So, Wii won, ps3 and 360 even on hardware sales, while wiiu its a skunk now. Whats next? 720 and ps4 will rock, lets see who will control the market, obviously nintendo wiiu its out of trhe competition, they will compete with the jaguar and dreamcast, oops.

user39158001320d ago (Edited 1320d ago )

Just caused I like the ps3 the most this gen, does not make me want to troll like 80% here. Grow the F-- u==. Only one who lost this gen was sony, nintendo and xbox won grounD sony lost ground, not to mention all the lies coming from their executive. PS3 its a super computer... Ridge racerrrrrrrr... OMG all the bs lies and the end result? Sony could not prove anything besides that both nintendo and ms have higher scores then ps3 fact. Now, now, I like my ps3 too, but seriously PS3 TROLLS are the worst here on N4G. gAMERS ROCK, TROLLS NEED REASURANCED.

+ Show (4) more repliesLast reply 1319d ago
dangert121321d ago

To be honest, i think sony have done quiet well for how things played out for them, least not forget not many people could afford the ps3 for quiet a while,the psn hack lost them alot too,plus selling console at a loss, and the fact the 3rd party games continue to be represented better on the 360 then the ps3 despite everyone knowing the ps3 can out do the xbox where many of the games have failed to shine on the ps3

TheGamerDood1320d ago

psn hack lost them what exactly? show me factual proof instead of your BS hearsay.

Jobesy1320d ago (Edited 1320d ago )

Lol, the psn hack, which made Sony give everyone free psn+ and games actually helped psn+ become the success it is today. I remember reading articles that showed proof Sony didn't lose customers but actually gained more customers than usual.

Btw, with the psn hack Sony did lose some cockiness which is good. It humbled them a lot and I don't think they'll ever make those mistakes again.

GribbleGrunger1321d ago

This writer must understand that if he wants to win a marathon he'll have to change his views.

DivineAssault 1321d ago

when vita gets a price cut & some more games get released, itl start selling like crazy.. Its one of japans most wanted devices but im sure memory & the price is holding them back

s8anicslayer1320d ago

Then how come no matter how fast someone in a horror flick runs the slow and steady homicidal maniac always gets his kill????

NastyLeftHook01320d ago

i agree its like a parent telling there child...

slow and steady does not win the race.

sell dope and have fun for 5 years then spend the rest of your life in prison...

dont go to college and get a education.

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