Submitted by kaozgamer 972d ago | news

PS3 dominates 2012 sales in Australia

Sony Computer Entertainment Australia has today confirmed that PlayStation®3 established sales leadership position for the 2012 calendar year. (PS3, Sony)

Pope_Kaz_Hirai_II  +   973d ago
That is not a suprise.
AngelicIceDiamond  +   972d ago
I read this somewhere else earlier. Australia, was a back and forth market with Xbox but now PlayStation just overtook that region.

Congrats to Sony.
zeee  +   972d ago
They have good taste.
#1.1.1 (Edited 972d ago ) | Agree(2) | Disagree(2) | Report
classic200  +   972d ago
chukamachine  +   972d ago
does he hide behind 6inch bullet proof glass like the other one.

Now that's faith
MultiConsoleGamer  +   973d ago
Good to hear. Australia is often neglected by the video game market. And those poor folks are getting screwed on video game prices.

PS3 and PS+ is a great value for people living in regions like this one.
SlyFamous02  +   972d ago
Same in South Africa, Play Station has little to no competition here, but most of our game prices are in the region of R700 which is equivalent to +-$90.
juandren  +   972d ago
Dis net te fokken duur. Hahaha
stonecold3  +   972d ago
glad to own a ps3 from day 1?
Bathyj  +   972d ago
why is that a question?

it should, be glad to own a ps3 since day one!!!
nukeitall  +   972d ago
What does that even have to do with this article?
rezzah  +   972d ago

It is the same with any fan of another console that recieves positive attention.
BanBrother  +   972d ago
Good to hear. The problem was that the PS3 over here was highly priced compared to the 360, but after the priginal slim models, many more people started to pick them up.

It is sort of looked at as the 'premium' console, but now it is super affordable with the newer slims. Plus, it doubles as a blu-ray player.
M2-  +   972d ago
Didn't Australia have that promotion where Sony gave away PS3's (for free) with the purchase of Sony Bravia TV's at one point? I think Sony gave away over 20,000 consoles during that period.


@GribbleGrunger below
No that promotion lasted from '08-'09 as far I know. I was just pointing out one of Sony's marketing strategies used in the AUS territory.
#4.1 (Edited 972d ago ) | Agree(5) | Disagree(1) | Report | Reply
GribbleGrunger  +   972d ago
Yeah, that must be why! Good call.
DiRtY  +   972d ago
PS3 dominates 2012 sales in Australia

click on the link:
"28% market share!"

Well, I certainly have a different definition for "dominating".
calis  +   972d ago
28% versus other consoles and handhelds is pretty good.
DiRtY  +   972d ago
It is certainly not bad, but look at the market. The market conditions are pretty bad - Every console is down YoY for 2 years now, because this gen seems to take forever.

When you look at total numbers of consoles sold, they are probably pretty close. And all are not doing well. So "domination" is something else IMO.

But hey, it is PR-talk. These people are hired to make you believe that everything is just fine and you are the nr. 1 leader no matter what.
TheLyonKing  +   972d ago
Well done to Sony and the Austrlians for picking a good console
GribbleGrunger  +   972d ago
Don't take this the wrong way, but it IS interesting that the only place the 360 is preferred over the PS3 is in its homeland. From Africa to Europe, from Japan to Australia and New Zealand, the PS3 is the most popular console.
#7 (Edited 972d ago ) | Agree(10) | Disagree(5) | Report | Reply
hard joe  +   972d ago
in the world but US?
360ICE  +   972d ago
I'm in Australia right now! There are posters of Kaz Hirai in the streets, and the PS logo is the new national flag. No, but congrats to Sony, I guess.

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