Hey, boys and girls! Did you hear about the new business model that all the cool kids say is going to be the future? It's called “free to play." First it's free, and then you play! I know, right? Now let's all go drink Kool-aid together!
I have to admit that every time I sit down with a developer to check out a free-to-play title, like Brick-Force, I get a little knot in my stomach. I'm just waiting for that awkward moment when the game starts asking you for money. Then during the interview with the developer, I dread the part of my otherwise friendly discussion where I have to ask the big question: How are you monetizing?