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How Creative Assembly Could Save The Aliens Franchise

Edwin Evans-Thirlwell: ''You might expect that the apocalyptic kicking bestowed on Aliens: Colonial Marines by reviewers is a disaster for Gearbox and SEGA. It's quite possible - likely, even - that the game will sell a bucketload of copies regardless. A couple of reviewers like the new shooter, enough to supply a few glowing quotes for the ad campaigns, and the power of the brand shouldn't be underestimated, even within the mistrustful precincts of "core" games enthusiasm.''

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