Demos Don't Hurt Sales, Bad Games Do

Dave Walsh from takes a look at Jesse Schell's recent DICE Summit 2013 keynote talk, especially the portion where he discusses demos and marketing.

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smashcrashbash1894d ago

What about the good games that get good scores but get over shadowed by mainstream games? What is the excuse for them? You keep saying 'bad games' as if good games don't get pushed away and ignored too even when they get demos.People keep saying 'then make better games then' so what is the definition of a 'better game' when games that get way above average scores still end up used games bins with low sales? I give you a demo and you still chose to kick my game to the curb.What is the solution to that? People act as if giving you a demo automatically guarantees that you will buy my game. So tell me what is the definition of a 'bad game'? Were Psychonauts and Okami 'bad games'?

dvewlsh1894d ago

Of course there are no guarantees that people will buy those great games and that sucks.

I wish that more people would have picked up Psychonauts when it came out.

The problem that you are talking about is one where a game doesn't have the right amount of marketing muscle behind it to make it that big of a success (or doesn't have a broad audience).

Shit like Call of Duty doesn't get a demo anymore and the reality is that yes, a demo for those games would probably lower the sales because it won't be as good as people are expecting.

1894d ago
showtimefolks1894d ago

Any game under a 8 is a bad game by today's standards. Dead space 3 overall 79/100 I guess a bad game.

People only look at scores to decide what they want to buy. Mst of the times they don't even read or watch eviews just look at the scores and decide

But IMO demos are important, enslaved comes to mind, before release everyone was hyped till people played the demo and felt it was t worth the asking price

This is the way I see it moving forward every game should get a demo and I do mean every game, Than the excuse people make for piracy that I am only downloading to try out the game won't stand

Anything over an 6-6.5/10 should be a must play, yeh some games may have some issues but there are always fun sides to 6.5 too that people overlook


Media doesn't review fairly how is it hat skyrim on ps3 gets a 8.5?
New Vegas on ps3 or xbox360 gets a 8.5?

Critics see major issues yet they complain but end up giving good scores to get advertisement money, but if it's a game made by a smaller no that we'll known devs thanit will be bashed and give 4s out of 10.

Fair media is needed

dlpg5851894d ago

i don't understand are you saying that 8.5 was too high for skyrim and fallout? or are you comparing them saying one was much better than the other and yet they got the same score? or that 8.5 was too low for skyrim and fallout?

MostJadedGamer1894d ago

Bad demos will certainly hurt sales of good games. In fact there is nothing more damaging to sales of a good game then to have a bad demo.

So publishers have to way the risk of releasing a demo with the rewards.

e-p-ayeaH1894d ago (Edited 1894d ago )

A matter of preference also comes in play not just quality.

Something like Okami wont appeal for everyone. Most dont even care if its good or not.

I wont lie i didn't bought Okami even knowing its a good game it simply doesn't appeal me.

Bigpappy1894d ago (Edited 1894d ago )

If you have a good game with high and a Demo, yet no one is buying it, then may be your demo was really bad, or your good game was really not a good game after all.

If you made a bad demo of your game, I don't see how that is anyone else's fault but yours.

Donnieboi1894d ago (Edited 1894d ago )

What are u ranting about? Nobody promised that a demo would guarantee sales. However, the lack of having access to a sample of gameplay gives me less chance of ever getting interested...especially if it's a new IP. Don't blame the people for not liking the game just because u provided a demo. Your not entitled to anything. You put out a sample of the product, the player bit, didn't like it, and so they walked away. Even demo's have to be prepared in a way where they grab a player's attention. You can't just be lazy and give the player the first 15 minutes of the game. The demo needs to feature it's selling point/set-piece in a small window of time to hook the player (like how theater trailers edit footage to grab your attention, pronto). Even some great games have lousy demo's simply because the portion of the game they used for the demo failed to give a full impression of best parts of the gameplay.

smashcrashbash1893d ago

So you are saying since you took my demo the wrong way and made a whole bunch knee jerk decisions based on it that is my fault? How about understanding that it is only a demo and not a representation of the whole game? How much demo do you want especially with game that could spoil the whole plot if I give too much of it away? Do want five and ten hour demos now just because you are indecisive? I mean who do you think you are fooling? Gamers are very unreasonable people that resort to mob like behavior at the drop of a hat.They just showed some low res pictures of The Last of Us and people are already running around with them saying that is how the graphics are despite the fact that it is obvious that the pictures are the ones that are low res.

A demo is fine in the hands of reasonable understanding people but not in the hands of people who still can't get it through their skull that it is not the whole game which many times leads to people not buying it because they insist that the demo represents thew whole game.What do the developers do to against ignorance like that? Now that said I am not saying a demo is not a good thing in some ways because it is a good way to advertise your game but it can easily backfire on you because people take every slight glitch or flub or problem and escalate it into a mountainous problem and act as if you were handed a broken game and not one that just needs some adjustments. And now it is labelled a 'bad game' and no one wants to ever try to give it a chance. So like all things their are pros and cons to doing it and this is just one of the cons..You only see the pros because you are then one getting something but for a developer their are cons to doing it too.

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robparko1894d ago

The title says it all, bad games are destined to fail, in most cases.

e-p-ayeaH1894d ago (Edited 1894d ago )

even a casual can see what´s a bad game the only problem is that they only judge a game by its cover before buying it.

Statix1894d ago

Then why does every COD-rehash keep being the best-selling game every year?

robparko1893d ago

Aren't COD games generally good though? Regardless of being a little too familiar, of course.

Statix1893d ago

COD hasn't been good since the past several installments. Severe lag issues crippled the gameplay and any chance of enjoying the meat of the series--the multiplayer. The single-player campaigns are uninspired affairs.

SolidDuck1894d ago

I have played a bad demo of a good game before tho, and the other way around.

FarCryLover1821894d ago

I remember the Dead Space 1 demo. it was awful. Game was brilliant.

MikeMyers1894d ago

Demo's don't always give the gamer the best experience. I have also seen many movie trailers where I watched the movie and had a totally different perspective after seeing the whole thing. Some games suit demo's better than others.

MostJadedGamer1894d ago (Edited 1894d ago )

Yeap. I canceled my preorder for R.U.S.E. which I was going to buy on day 1 because the demo sucked. Almost 2 years later I bought it used, and found it was actually a good game.

So Ubisoft lost a sale because of a bad demo of a good game.

Skynetone1894d ago

I bought ruse because of that demo, one of the best games this gen, i sure hope there working on a ruse 2

its difficult to capture a complex game like ruse in a demo, but i enjoyed it

PopRocks3591894d ago

I always figured a bad demo would be a detriment to the game. Many an occasion I'll play a demo of a game I'm none too excited for and I'll always receive the phrase "Oh, the demo is a bad representation. Play the full game!"

Then I do so and it's still crap. Rarely does the full experience ever change my standing on where the demo left me. Anyone else ever experience this?

vickers5001894d ago

Yep. I know I can't judge a full game based on a demos CONTENT, but I can judge it based on its controls, because I don't think I've ever experienced an instance where a demos controls were at all different from that of the full games controls.

If I hate the controls of the demo, then it's incredibly likely that they wont change in any significant way in the full game, which is a good indicator of whether or not I'll hate a game.

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