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Submitted by DJZed 1021d ago | video

Schell Games CEO and Puzzle Clubhouse creator insists game demos harm game sales

GameDynamo - "According to Schell, and the figures he presented, the best way to generate sales was through a teaser trailer; something that makes people want to try a game, but doesn't give them any opportunity to actually do so without purchasing it." (3DS, Jesse Schell, PS Vita, PS3, Schell Games, Wii U, Xbox 360)

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majiebeast  +   1021d ago
Yeah cause ppl can try your shitty game before they buy it.
Gamesgbkiller  +   1021d ago
But sometimes the demo is a really different thing from the final game .. happens a lot.
Topshelfcheese  +   1021d ago
Doesnt happen that often, I've yet to actually see a demo be that much different than the game, except for the fact that they usually string together story sequences in a different order.
SilentNegotiator  +   1021d ago
Solution: Create a demo that actually REPRESENTS the game.

Muffins1223  +   1021d ago
That's the developer's fault for releasing a bad demo...and if its a game that is only good when you get really far into it,then dont release a demo at all.Simple as that.
AJBACK2FRAG  +   1021d ago
I think Retro studios is working on a new Eternal Darkness.
Mounce  +   1020d ago
Who's Schell Games? Never heard of em....really...who?

Unwarranted-Self-Importance speech? Now....if Hideo Kojima said this or Miyamoto or David Jaffe orrrr Ken Levine even....but, who the fuck is this guy?

Demos can certainly hurt retail sales....if you HALF-ASS the demo and your game is ALSO half-assed. Him saying "Dont make demos' as a way of saying "Our game sucks so much ass, that we can't even give you a Demo-nstration of it because we fear you'll see the games' true colors before launch, making us not gain any money based on forcing the consumers to be in a corner of ignorance"

Sounds like that summed up. Give a demo and risk perception of it being Honest and truthful.....or confidently give a demo when you know your game is ready, has a chance, and the Demo-nstration succeeds at its job....Luring more interest than what was originally conceived.

Jesse Schell is a moron. Case closed.
fsfsxii  +   1021d ago
Because it would harm your shitty game's sales???
MasterCornholio  +   1021d ago
Just make sure your demo isn't terrible then or better yet make better games.
PopRocks359  +   1021d ago
That's really awful logic. As if no good games failed simply because no one knew about them or crappy marketing. The likes of Oddworld and Double Fine's work come to mind.
Kyosuke_Sanada  +   1021d ago
Then you know what else will harm sales, the sudden increase in refunds........
#4 (Edited 1021d ago ) | Agree(9) | Disagree(0) | Report | Reply
isarai  +   1021d ago
it only harms your game if your game is shit, in which case you don't deserve the sales anyways
Godmars290  +   1021d ago
Simple solution: make demos that are more representative of your game. Don't put out old or dumbed downed builds.

Unless he's talking about $1 to $5 games, I'm not seeing how you can expect buy something unseen that ranges from $60 and up.
#6 (Edited 1021d ago ) | Agree(13) | Disagree(0) | Report | Reply
Reborn  +   1021d ago
Put out a good quality demo, sales will follow. Poor attempt to justify sloppy work.
GaySkull  +   1021d ago
There are so many great demos that compelled us to buy the whole game.
smashcrashbash  +   1021d ago
Well everything has it's pros and cons. I guess that is just one of the cons.Pro it helps show people a sample of your game. Con, it makes people make irrational knee jerk judgements about your game.
Munnkyman  +   1021d ago
Yeah of course it does if you make a crappy game. He is basically saying if you make a shitty game don't put out a demo and have people buy it off of hype and get screwed.
cyhm3112  +   1021d ago
This dickhead want to cheat on your money,hahaha
Skynetone  +   1021d ago
For a lot of demos i wish they would give more then one level, because for the most part i cant make up my mind on a single level, so that means no sale

finish the demo on hard and get 5 bucks off the game, or 50 ms points / psn points, you can bet your demo will be the most played demo
Qrphe  +   1021d ago
The Sly Cooper demo made me buy it.
Enigma_2099  +   1021d ago
What a load of bull****. You know, we had an entire generation of PSX/Saturn/XBox/PS2 demos, and this didn't happen. Just how crappy was the game you were trying to pedal?
#13 (Edited 1021d ago ) | Agree(7) | Disagree(0) | Report | Reply
Stedron  +   1021d ago
Did any of you watch the video?
Skate-AK  +   1021d ago
Never heard of him or the company.
jeremyj2913  +   1021d ago
Made since from a business standpoint, but as a consumer I'm not really too enthusiastic about spending my money on something i've only seen per rendered and/or played by someone else who is usually not as good at gaming as others.

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