Submitted by Nick212004 1019d ago | news

Sony to Reinvigorate PlayStation Marketing - NGV #131

Sony cuts off yet another first-party studio, PlayStation adopts new advertising agency, and Microsoft acquires yet another media partner for Xbox 360, THIS IS NICK’S GAMING VIEW! (Microsoft, PS Vita, PS3, Sony, Xbox 360)

showtimefolks  +   1019d ago
it was never a 1st party studio, sony never owned super bot. more like sony walks away from a 2nd party partner

and its about time sony hires a firm that actually promotes their products. I liked KB's ads as much as the next guy but felt like a lot of times sony was selling kevin butler's brand more than their exclusive games

here is a thought sony:

when advertising show gameplay from the game, show the blockbuster moments show the excellent reviews tha game has gotten. that will get people excited not someone talking about how awesome it is to play with PS:move

this is coming from a long time Playstation fan, i feel like sony's studios work hard to make great games yet are never given the royal treatment

starhawk is an excellent game yet no ads
twsited metal is a excellent game yet no ads
resistance 3 is a excellent game yet no ads

the only game i saw sony really going out of their way to advertise was Uncharted 3 and you can see how well that sold. I know they can't spend millions on each game but some sort of smaller ads would be nicer like maybe on youtube or Facebook
MikeMyers  +   1019d ago
Well hopefully going forward things start to improve marketing wise. You're right, some great games often got ignored. Seems like Naughty Dog gets all the attention. They did advertise the InFamous games quite well if I recall.
showtimefolks  +   1019d ago
no doubt but infamous 2 didn't get any ads yet it was a excellent game also

look we the core fans will buy it because we visit gaming sites few times a week but what about those who come into casual category and often buy what they see on TV

sony owns a lot of IP's and i am hopeful that they realize they can make more money if each of their game gets some sort of ads budget

this new firm has 2 big games coning up that they need smart advertisement for last of us and beyond 2 souls. ni nu kuni is a excellent exclusive and sony should advertise it to RPG fans of old school games

but that's just my 2 cents on this issue, hopefully this new firm will do the game justice
NewMonday  +   1018d ago
Sony is bad at advertising all over the company products not just games, the only exception is the movie segment
clintagious650  +   1019d ago
Totally agree. I honestly think that is why ps3 exclusives didnt sell as good as they should have was because the lack of advertisements. It seems sony has learned that brand name alone wont just take them to the top anymore without advertising it more often & being creative like u said & persuading the consumer making them know that damn thats a must buy game. I see the ps4 this time around being alot more successful then the ps3 compared to the ps3 launch when sony was arrogant & thought they can launch a year later & have the same success the ps2 did. They finally understand now that with MS around u will have to showcase all your exclusives by advertising the heck out of them & showing why they are still king in the gaming industry.
#1.2 (Edited 1019d ago ) | Agree(4) | Disagree(1) | Report | Reply
The_Infected  +   1019d ago
Sounds good. Glad they're doing this because their advertising was a let down and didn't do much at all.

"Sony has announced they have dropped their current agency to adopt one of the world’s most famous creative advertising agencies, BBH."
DA_SHREDDER  +   1019d ago
how does a commercial let you down?
PS4isKing_82  +   1019d ago
Pretty simple. It didn't get u interested enough to buy or play the game being advertised.

Sony needs to go and look back at their ps1/ps2 days when playstation ads aired on tv all the time.

Increased marketing usually = increased sales.
Lucreto  +   1019d ago
SuperBot Entertainment was a second party studio. They are third party buy with a contract to make a game. It is the same deal as insomnaic
#3 (Edited 1019d ago ) | Agree(9) | Disagree(0) | Report | Reply
Ezz2013  +   1019d ago
is the gaming media even try anymore to look legit ?!
SuperBot Entertainment was 1st party ?! since when ?!
LarVanian  +   1019d ago
Does anybody remember these ads?

I thought they were really well done and nicely advertised a variety of PS3 exclusives together. I feel games such as Sly Cooper, Starhawk and Playstation All-Stars could have benefited from this form of advertising.
NateCole  +   1019d ago
Yeah that's my fave as well for this gen.
bothebo  +   1018d ago
Now that is a good ad!
NateCole  +   1019d ago
With advertising i think its no secret that it has been largely bad this gen from Sony.

On one hand though i don't want them to focus too much on advertising but invest more on their devs which they have this gen.

However their lack of advertising does put the future of the excellent ip's their devs have produce in jeopardy with less than stellar sales for some of them.

Sony needs to find a good balance.
Rockefellow  +   1019d ago
This guy should seek out some speaking lessons. He has a decent voice, but has absolutely no flow. It's grating to listen to.
Inception  +   1019d ago
Kevin Butler ads are great. But i think sony needs more creative approach like Michael ads or super bowl Ascension ads. Those are brilliant (more briliant than all KB ads) and give more spotlight for the games.
Oh_Yeah  +   1019d ago
Sony should hire Charlie Sheen.
juandren  +   1019d ago
I personally didn't like the Kevin Butler ads at all. He was a great character, sure, but he didn't sell the PS3 as much. They weren't very informative ads. The sad truth is that for North America, Sony needs to focus on conveying to the target market WHY the PS3 is better than the 360 (without saying it explicitly, of course). Hopefully the PS4 has at least a 6-month advantage over the next Xbox to really penetrate the market and let Sony build up and spread like a virus from there.
black911  +   1018d ago
The PS1 and PS2 ads were fine. This gen Sony's ad's took a wrong turn. I guess they were trying to appeal to a different audience.
sway_z  +   1018d ago
AD's during big soccer/sports games work well as it reaches the desired demographic..but agreed, ads sell anything...ask MS.
o-Sunny-o  +   1018d ago
I loved PS All-stars but it needed a few more coats of paint (Menus and Screens). It needed more pillars of support to keep the house together(Characters on disc Crash, Abe, Spyro, Snake, and Cloud). Overall nice idea with a little more tweaking(level 2 and 3 should all be similar amount of kills). It's a 7 out of 10 to me. I was so hyped for it and played the beta a lot.

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