Kotaku: "The rumor going around earlier this week wasn't really anything new. The console that locks out used games is an anticonsumer bogeyman going back years and though the technology to do it exists, it's yet to come true, for whatever reason. Still, a report this week repeated the same year old rumor about the next Xbox and the reaction from many was angry, indignant, and justified. 'F*** that. I'm not buying.'
To me, it also sounded a little relieved."
Media First made up the rumor about PS4 figuring they could get massive amount of hits. Then they made up rumors about the 720, both attempts were mostly ignored other than sony fans defending Sony when the rumor was about PS4 and attacking when the rumor was about 720
And finally it cought on that it was upsetting/setting off trolls and worrying some gamers and turning them off so anti MSFT media and other hatful Sony supporters started heavily spreading the rumor. Even main stream game media wanted in on the action. All this in the hopes of other fanboys would attack/troll/spread lies/smear(basically the same thing that happend in the start of this generation)
Besides, online passes are not exclusive to PS3.