Complex - Twenty five years ago, John Madden aligned his name with Electronic Arts who was trying to launch a serious football video game. The two sides came to an agreement changing the sports landscape forever. Today fans camp out for midnight launches, celebrities and athletes keep controllers glued to their palms and Madden NFL is a household name. Just think about how seriously some people take the infamous "Madden curse." That alone is a testament to the magnitude of one of the most influential video games to hit store shelves.