If Microsoft Entered The Console Business To Stop Sony, They Failed

A former Microsoft employee said that Microsoft’s Xbox was created in order to stop Sony’s dominating presence in the living room. They failed to do so.

Read Full Story >>
The story is too old to be commented.
Walker1772d ago

They have already failed

Dylila1772d ago

they have failed since the inception of the idea.

EVILDEAD3601772d ago

'This former employee, Joachim Kempin, expressed that Microsoft’s sole purpose for entering the console business was to diminish Sony’s presence in the living room and to enhance consumer’s wants for a more Microsoft-branded household.'

They actually succeeded.

The former exec never said they were going to STOP Sony, it said 'diminish' sony's presence in the living room.

In that regard if you use the fact that the 360 gained an equal grip on the marketshare where Sony once dominated last gen, then mission accomplished.

If you would have predicted this at the beginning of the gen then you would have been a certified psychic. No one could have predicted what happened this gen.

Is Sony still a huge force in the biz? Absolutely. No question

Did MS gain huge ground on both Sony and Nintendo? Absolutely.

Far from a failure.


aCasualGamer1772d ago

If you enter an industry with the main goal of taking out the competition you will fail. You have to focus on what you bring to the table and try to improve on that.

This mentality is seen throughout all competitive sports aswell. Coaches who focus too much on how to take out the opposite team end up losing because of unforeseen tactics or strategies. You have to focus on what your team is doing and how you can become invincible.

You focus too much on the competitor and you loose track on what made you great in the beginning. With that said, they still have to keep an eye on what the competitors are doing.

darthv721772d ago (Edited 1772d ago )

What was sony's entering the console business to do? Uhhh stop the dominance of Nintendo maybe??? NO! it was about $$$.

Keep in mind that sony was making games for both nintendo and sega. Their deal of making the cd drive for the snes fell through so they got the idea to make a system of their own.

MS developed the os for the DC and sega pulled the plug but that didnt stop MS from taking the idea of an online enabled system and making it work for them.

It is stupid to try and do these conspiracy theory things. The key reason for any company to enter into the gaming market is MONEY. Pure and simple. It is like many other industries where you think you can make a buck. They failed their first time out but they did a hell of a job on their 2nd run.

in fact, Sega had similar results. Their master system didnt fare too well but their 2nd outing with the Genesis was what made them a bigger household name than before.

It wasnt about stopping any dominance...its about $$$$$. Nothing more nothing less.

IAMERROR1772d ago (Edited 1772d ago )

this article failed, MS set out to be THE thing in the living room and succeeded to a certain extent. MS is way ahead of Sony in the largest gaming market and you think that's a fail? This just comes off as some sour fanboy who has to bring up irrelevant things like Ads in the article. lol

dafegamer1772d ago

by your logic NA=world, sorry dude but MS only dominates in NA and UK. Worldwide ps3 is the leading homeconsole, and thats a fact

omi25p1772d ago

The failed to completely shut sony out of the industry.

But they did become as large as sony in the market, Which is no small task.

Jakens1771d ago

I honestly don't like what you're saying walker.

+ Show (1) more replyLast reply 1771d ago
psp2roundup1772d ago

War ain't over yet! But they've lost one, drawn one so its not looking good.

Captain Tuttle1772d ago (Edited 1772d ago )

Sony are the only ones who "failed", hemorrhaging market share to Nintendo and, to a much lesser extent, MS.

Next gen will be interesting, the latest rumors have momentum on Sony's side

AztecFalcon1772d ago

And yet look how much they've come back from a bad launch. I wouldn't call Sony's 3rd Gen a failure at all.

Captain Tuttle1772d ago (Edited 1772d ago )

Oh I agree, they've recovered nicely although they had to burn through a pile of money to do it. Still, quite the feat and Kaz deserves all of the credit imo. It's also good to see that they seemed to have learned the lessons of this current gen and the PS3 launch.

Next gen will be very different for Sony, they're much more focused and disciplined this time. MS won't have such an easy time of it. Again, credit goes to Kaz.

Godchild10201772d ago

They both failed. One lost Market Share this Gen to the other that had little to no market Share last Gen. And the other failed to stop a company that is already in the door. If anything Microsoft helped Sony market the PS3 better with the no cost online play.

It sad to hear that is the reason that came into the console business, I thought it would have been to give consumers a different gaming experience to what their competitors were giving consumers.

Captain Tuttle1772d ago

"It sad to hear that is the reason that came into the console business, I thought it would have been to give consumers a different gaming experience to what their competitors were giving consumers."

Sony got into it to destroy Sega and Nintendo, games are just a means to an end. It's all business.

Godchild10201772d ago

Thanks Captain Turtle for that info, I didnt know that. I guess you can say Sony won half the battle when they entered the console business.

miyamoto1772d ago (Edited 1772d ago )

M$ goal, though very obvious a long time ago, are really very disappointing.

I knew they were in video games for all the wrong reasons.

For a $200+ billion dollar company unable to stop a $14 B struggling company is indeed a revelation but hardly a surprise given the wrong motives.

M$ motives has failed and never worked as of late on any endeavor they make. Be it consoles, PC, smartphones, tablets, laptops, search engines.

The only M$ goal that seems no one can stop is control and depopulation of the earth via chemtrails, geo-engineering, weather control, tampering with nature, genetically modified organisms, and the likes.

Any sane person would do well not to support this company.

miyamoto1772d ago

Contrary to popular belief Sony never wanted to stop Nintendo or Sega.

Sony entered the video game industry as partners of Nintendo (with the SNES sound chip) and Sega (with the Sega CD CR-ROM drive).

They also wanted to be partners to both Nintendo and Sega in order to push their CD-ROM technology for the next generation 32-bit consoles, but to no avail back then.

The full details are here:

Despite the humiliation, Sony entered the gaming industry to pursue their vision of digital entertainment with their high capacity optical disc media as the the most practical catalyst of content.

Anyone can see how they push technology and how prolific they are in the sheer amount and variety of software content they publish month after month in contrast to M$.

NastyLeftHook01772d ago (Edited 1772d ago )

Well sony is a force that cannot be stopped, thats why the hottest game system is, was, and will be them. beating the competition in sales and (imo) games.

There quality is unmatched, whenever i visit friends/family all of the little kids want to play "littlebigplanet"

whenever i turn on my ps3, people always ask "its really free for all that?!" and i say..yes.

omi25p1772d ago

You realize sony have been close to bankruptcy several times the gen. They aren't the unstoppable force you think they are.

They just make good games that don't sell well.

SlyFoxC1772d ago (Edited 1772d ago )

you realize that sony and playtation fall under 2 different bank reports right....

sonys tv department is close to bankruptcy, playstation brand is doing fine

before you talk google the facts mate

and on a side not...

who the hell cares who will have better components in the end both systems will do the same thing... give games for gamers to play.....isnt that what gaming is all about? not which is faster or sexier? if you want faster go play on PC (which i also do) a console is made for the more mobile crowd...its easy to move around yet strong enough for the AWWWWWW sensation.

You are the Resistance

a true gamer to heart - SlyFoxC

Jakens1771d ago

"They just make good games that don't sell well"
It's been years since anyone has said that. I would agree.

Speaking only for myself, I believe that Sony has made good games with limited (in game) options.

Cocozero1772d ago

They took NA and the UK this gen, next gen they will take EU. They didnt stop Sony they just took all their marketshare.

Show all comments (32)
The story is too old to be commented.