Goozernation writes, "One of the things I love most about the gaming industry is the creativity of marketing campaigns. Blizzard is known for getting the community involved when it comes to marketing their games. Diablo III had a website where people can create and upload images to unlock special content for use in game. Their Diablo III reveal had several stages of images that would change every day that slowly revealed the Diablo III logo. There were several others for their other games, but I don’t remember what they did. For Starcraft 2: Heart of the Swarm, they really went beyond what they have done before and created Project Blackstone."