Toys for Bob and Vicarious Visions on keeping annual Skylanders 'magic' alive

Despite the franchise's success, solidifying it as an annual title in Activision's portfolio, Skylanders may not be immune to its new schedule. Activision has walked this road before, with the once-popular Guitar Hero franchise buckling under its own weight of too many releases in too short a time period. But Paul Reiche, Studio President at Toys for Bob [above, left], believes that innovation is the key to growing the franchise; innovation that will keep the "magic" alive for children.

[shivvy24]

activision sure knows how to make a great franchise then milking it to death, and the whole process begins again

[Root]

Skylanders wasn't really great to begin with though

It was a crappy kids game which basicaly is a cash cow for them since kids will want more and there parents will buy them a new toy to unlock content on the disc.

It's worse then DLC

[aPerson]

The game is not crap. I have the first one and it was a lot of fun.