Chris Buffa (Modojo): One of the downsides of mobile game success is the copycats hoping to grab a piece of the action; others refer to this as imitation being the sincerest form of flattery. That said, none are as blatant as What's the Word? 4 Pics 1 Word from LOTUM. For starters, half of its title is a direct rip off RedSpell's immensely popular What's the Word?, which is currently one of the biggest titles for smartphones and tablets. Here's the kicker: it plays almost exactly the same.