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Submitted by mephman 1097d ago | opinion piece

Will Sony's Premature PS4 Announcement Pave The Way For Microsoft At E3 2013? "Sony have recently invited gaming journalists from major online publications to reveal what is believed to be their future plans with regards to the PlayStation brand. It is commonly believed that this will include the announcement of the PlayStation 4, but Sony of course have not commented on this rumour." (Microsoft, PS4, Sony, Xbox One)

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GribbleGrunger  +   1097d ago | Well said
Premature? I'd say it was quite a clever move myself. Get the opposition on the back foot and then hit them hard. Sony play chess with guile and finesse while Microsoft play poker with bluffs and a large pots. And, no, it doesn't pave the way for Microsoft at E3. Do people really think that Sony are going to make all their moves this month?
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Abash  +   1097d ago
Sony has confidence the PS4 announcement will be a tough act to follow, thats why they are doing it so early
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MikeMyers  +   1097d ago
The same can be said about Microsoft and Nintendo. The Wii U is already out and Microsoft said awhile ago bring it on with a countdown to E3.

These systems are years in the making and they don't just make spur of the moment decisions on when to announce things. 2013 could very well be an exciting year with Valve, Microsoft and Sony all going to battle.

We are already seeing things out of the ordinary like Microsoft's early comment, Nintendo Direct announcement, Valve and their openness about Steambox, and now Sony announcing a major event on Feb. 20th. I think they know how much the landscape has changed over the years and you have to adapt or die and try new ways to market your product.
TheGamerDood  +   1097d ago
How the hell is it premature to bringing a product to market sooner than expected, especially after this gen has gone on longer than it should have. If it had been MS showing new hardware it would have been considered a brilliant strategic move.
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miyamoto  +   1096d ago
Sony PlayStation has never been late or too early to the party.
bangshi  +   1096d ago
@TheGamerDood bringing something sooner than expected is pretty much the definition of premature.

Don't panic, though I see what you mean and I agree with you.

This is not premature. We all know consoles are coming 2013.

This event will show the PS4 and we will get more gaming news and pricing at E3 followed by I think an October launch.
mephman  +   1097d ago
You say that, but the whole NGP reveal followed by the Vita reveal at E3... wasn't so great. If they'd have just done a reveal at E3, the hype would have been better.
#1.2 (Edited 1097d ago ) | Agree(7) | Disagree(31) | Report | Reply
wishingW3L  +   1097d ago
the hype was incredible the problem is that Nintendo did a desperate price-cut and the masses flocked to it.
ILive  +   1097d ago
The ps4 and the vita are 2 different things. I dont see the announcement as premature. These article needs a title change. If the ps4 was backwards compatible, would it still be premature?
NatureOfLogic  +   1097d ago
The only reason the 360 is even relevant right now is because it was first to launch. I can't wait to see how ms do against sony head to head. I think ms should be worried big time.
UnholyLight  +   1096d ago

Are you serious man? Both companies are going to have some revolutionary stuff. I highly doubt Microsoft is even worried about Sony. They've been working really hard and secretively for how long now? I find it incredibly stupid to say such things that Microsoft is in trouble when neither has tipped their hand yet.

Incredibly stupid...Both companies are going to blow us away with what they have to offer. Just look at the types of positions and whatnot they have been hiring for.
LOGICWINS  +   1097d ago
"Sony play chess with guile and finesse while Microsoft play poker with bluffs and a large pots."

Seems you have some inside information on Microsoft's next console to say that they're "bluffing". Care to share, or are you under some sort of contract?
Saigon  +   1097d ago
I think he is referring more to how each company handles their business transactions. In reality its pretty much close to spot on...
Ron_Danger  +   1097d ago
Bluffing: see Kinect advertising
GribbleGrunger  +   1097d ago
Well, I wasn't being literal, Logic, I was waxing lyrical, but I'd say there's more than a thread of truth in my analogy. The two posters above me and below you understood where I was coming from.
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LOGICWINS  +   1097d ago
Oh thats a shame. Was hoping for some solid info on the 720. Either way, we'll see if Sony's bluffing on the 20th :)
Septic  +   1096d ago
Sony don't bluff? What about the E3 where they unveiled the so-called in-game tech demos? That was finesse was it?

Blind fanboyism ftw!
Merrill  +   1097d ago
It's not like E3 is the place to make formal console announcements.
Saigon  +   1097d ago
I am starting to agree with that because didn't MS announce the XBox 360 at an MTV event and Sony first announced the first concept of the PS3 at the Tokyo Game Show...
rainslacker  +   1097d ago
Better to announce it before E3 with some information trickling out to get hype going. At E3 they're going to want more than just the PS4 to have some of the spotlight. E3 is a place to show off the features announced along with games and other features not mentioned to keep the hype going. All that gives people something exciting to look forward to at E3.
GalacticEmpire  +   1097d ago
PS4 is a wizard and as we all know...

A wizard is never late, nor is he early, he arrives precisely when he means to.
ZoyosJD  +   1097d ago
E3...LOL. If Sony only announces the PS4 and leave the price and release date for E3 all we will hear about is E3 hype for all these next gen games that are currently slated "only for PS4" or "next gen consoles" for the next 4 months. I don't think so. I wouldn't be surprised is MS has their teaser(not announcement) ready before Feb 20th just to stir the pot.
Skate-AK  +   1096d ago
Bubs. That was an awesome comparison.
Mounce  +   1096d ago
My thinking, or that Sony makes it seem like they're going to take it slow and take their time. They said quite soundly that they're not going to be 'last in the race' again after PS3. Then all of a sudden a few months ago they're like "Go ahead Microsoft..."... It's either a clever bluff to make Microsoft think they have more time to tweak things out similar to the 360 and its hardware being poorly overlooked and rushed out. Or, Sony just is showing PS4 but actually do intent to be 'last' but thought of a way not to get screwed as hard as launch aka Price point.

I'd expect Sony to rush Microsoft again if they were bluffing, which I'm more inclined to believe is what they're doing....starting the hype though, will they follow through and continue the hype and make a big launch earlier than most expect?....

I'd be hard pressed....if any MGS game or, FF13Versus....the Last Guardian....Agency....all those games lost and more became launch titles? (MGS wise, Ground Zeroes is possible)... Well, I'd probably buy it at launch. Easy.
AngelicIceDiamond  +   1096d ago
@Grunge Bluffs? As far as I'm concerned MS out of the two deliver on their announcements at E3. And I don't mean their recent E3's (though they delivered on those) I'm talking about MS's early E3's when they were actually good.

Nintendo's Vitality sensor still doesn't exist. Wii U's third party exclusivity. Ninja Gaiden Razors Edge is now multiplat.

Sony's Agent and Last Guardian aren't around.

I'm just trying to make a point. So far MS usually delivers on their announcements at E3.
DOMination-  +   1096d ago
Actually the last few years Sony have announced everything before e3 and not had anything new to show at their conference. I hope they don't do that this year.
lonix  +   1096d ago
it really comes down to who releases first.

hopefully sony wont miss the boat this time.
fluffydelusions  +   1097d ago
We know nothing of any next gen consoles yet. Let's wait and see.
PirateThom  +   1097d ago
Sony, if they announce the PS4 at this event, have their entire E3 conference to focus on games.

If Microsoft announce at E3, they have to split their time between the console, features and games.

It's really no odds, they're still going to be hyped up to max and, when it comes down to it, sales of the next Microsoft console will be higher in the US, sales of the next Sony console will be higher in Europe and Japan. Hype won't change that.
Eskimo Keith  +   1097d ago
I agree, Sony will have more time for their games and if they have an impressive line up like I'm hoping it will, it'll be a spectacular show. However, if Microsoft announce a console at the same show, the gaming press will more likely want to cover their new console along with any games they are showcasing around the same time.

I truly am looking forward to E3 and indeed the 20th because Sony and Microsoft along with their 1st party developers have mostly been keeping quiet, which usually means new games and a reason to get excited.
rainslacker  +   1097d ago
Both would get coverage either way. One of the nice things of the internet is there is not limited space to cover everything. One may overshadow the other. Given MS E3 shows of the past few years it's hard to see them overshadowing Sony who focus primarily on games at E3.
DOMination-  +   1096d ago
Don't forget the four montages set to euro dance music Sony always bring to e3!

But yeah true. If they do a full recall now of the hardware they don't need to repeat it all at e3 freeing up time to talk about games or sales numbers
Gamer1982  +   1097d ago
Indeed it depends whats more important to you, games or new console announcement. To Xbox fans it will be the console as they have been waiting but gamers in general it will be games. So very clever for Sony.
LOL_WUT  +   1097d ago
Premature? Seems like someones bitter that Sony beat them to the punch. ;)
Eskimo Keith  +   1097d ago
Not particularly, Microsoft beat them out of the gate last time and Sony benefited from the extra time by beefing up their console. Not to mention their lucky break that Xbox's were red ringing all over the place around the one year mark.

And as for bitterness, I only feel that way toward Microsoft when I came to the realisation that I was paying a gold subscription for what I could do on the PS3 and PC all along for free. Not to mention their constant renovations to the now barely recognisable home screen. Seriously, how many menus do I have to go through to get to my downloaded demos?
ILive  +   1097d ago
Why do people make such comments: "microsoft beat them out of the gate last time and Sony benefited from extra time by beefing up their console." Tell me, how could they beef up an already completed console? Did you even know why they delayed the ps3? Its just like people quoting kaz about letting ms make the first move before revealing their console. Sony just csnt change the specs of a console that as been in development for years after seeing what ms has to offer. Its nonsensical, and many eat it up. I would say that sony is better prepared, and that is why they are ready to reveal the console by avoiding the mistakes with the ps3.
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kneon  +   1096d ago
It's obvious why the PS3 didn't launch earlier, Bluray wasn't ready. They wanted to launch with Bluray and HDMI 1.3 both of which were only finalized in the first half of 2006.

They had no option but to wait.
nintendoland  +   1096d ago
cry fanboy cry
Walker  +   1097d ago
Premature?! lol . This is absolutely a clever move !
fozzness  +   1097d ago
it's really interesting... I guess Sony's just a bit like.. yea, you had it last time, but this time we're serious ;)
Majin-vegeta  +   1097d ago
Sony should give us a PS4 teaser at the end of the conference.Then have Kaz or jack come out and say "We will have more at E3".Including price,Tech Demos and release date.Not to mention everyone at the E3 Playstation floor will get one for free when it's released.
Eskimo Keith  +   1097d ago
Don't get me wrong, I would like nothing more than two great systems this year and this was simply a speculation I cobbled together to get a conversation going. Calling it 'premature' may have been a mistake but then again without knowing how it will pan out, who can say it might not be?

I would remind you all that this is what I said, that Sony have the spotlight right now and if they hold their games until E3 they will probably be successful, if they reveal too much now, it'll be old news by E3 and Microsoft will be the focus as long as they keep quiet until then.

Speculation, that is all it is.
StrongMan  +   1097d ago
It will force MS to show Kinect 2.0 early. I'm sure that's where their main focus is.
Eskimo Keith  +   1097d ago
I sincerely hope not, I'm up for innovation but sometimes things have to die.
MasterCornholio  +   1096d ago
Oh god if rumors of a kinect built into the console are true then Microsoft will focus Kinectbox720 on the casuals.

I dont think it will happen because i dont believe that Microsoft is that stupid.
MultiConsoleGamer  +   1097d ago
It seems a bit odd to show your hand so early. And I think Sony is worried about something, which is why they're rushing this announcement out of the gate.

However, I don't think it's Microsoft that has them worried. It's two other potential rivals. And neither of them are Nintendo.

Do your own homework and figure it out.

You have two possible scenarios here:

1. Sony is bullish. They know they have a strong hand and they want to get a head start on the E3 hype train.


2. They're worried someone has a product that will overshadow their own product. (Circa E3 2006) So they want to get out of the gate first to get as much of the spotlight as they can.
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MrBeatdown  +   1097d ago
Assuming the release is this fall, it's not really early. Most consoles go through two E3s before releasing.

Compared to everything but the 360, the PS4 is getting revealed seven or eight months late.
greenpowerz  +   1097d ago
Sony is worried about xbox brand momentun. Sony is probably also aware of the specs MSFT needs for their own the livingroom agenda with the 720. MSFT is ready to take a massive financial hit with the 720 first few windows. It's not hard to see when MSFT is selling 5 to 6 million consoles in NA durring the holiday alone, with weak limited temporary price drops.

If I were Sony I would be hyping just enough to get their fanboys flooding the web with pro Sony fud as well knowing MSFT is trying to turn the xbox 720 into a home theater pc hybrid with a massive successful marketshare penatration and unlimited funds.

MSFT's products are mostly software with no real hardware/platform of their own(mobile is not enough). You best bet MSFT is going to come out with something they can finally launch taking advantage of the success of the Xbox brand. This is why Sony is trying to steal the spotlight/distract/hype/ start smearing armies

There is also a possibility Sony isn't going to make 2013 and are pulling that same steal the spotlight move they did this generation. Sony wasn't ready for MSFT with the 360 so they kept hyping PS3 and was purposely misleading the world claiming launch windows and always pushing the launch back just to hype PS3 to overshadow 360 excitemen. I remember PS3 having 3 launch dates after the 360 launched that ended up being a year later. My fav was the spring PS3 launch that never happend
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KwietStorm  +   1097d ago
Man..the green kool aid has gotten even stronger.
JimmyDanger  +   1096d ago
They did the same when the Dreamcast launched.

"online internet connection? The ps2 will have it's own internet!"

and "ps2 graphics will be Toy Story quality!"

All this talk of bluff - its been Sony's default mode for over 10 years now.

"All ps3 games will achieve 1080p 60 frames per second!".


"While there's no umd drive, we'll provide an easy way for PsP umd owners to convert their games over to Vita"

I love Sony, and buy a ton of their stuff, but really, these outlandish bluffs don't work in their favour. All good poker players know, it gets easier and easier to call out a bluffer the more they bluff. And all it takes is a big bluff when your opponent is holding "the nuts" and , bam, there goes your whole stack.
KwietStorm  +   1097d ago
PS3 is over 6 years old, and PS4 hasn't even yet been announced by Sony. What about this makes it so early or premature? Just because its not E3? I'm surprised an article like this took this long. There's always some opportunistic wannabe journalist waiting to make some half point, just to try to either be different than the crowd, or to sound like they've figured it all out.
celticlonewolf  +   1097d ago
Going first has its pros and cons. going first in reaveling what u have gets the hype train rolling that much sooner and shows confidance. on the other hand going second gives u the advantage of seeing how there reveal went and tailer yours to counter there points and not make any mistakes that your compation might have made
_LarZen_  +   1097d ago
Announcing it now gives Sony more time to show games at E3. So no it is not premature but a really smart move from Sony.
MattyG  +   1097d ago
I think that it is best for them to show it early, that way word gets out about it before E3, and then they can focus less on hardware and more on showing off what it's capable of.
BuffMordecai  +   1097d ago
PS4 all the way for me next gen, after all the crap Microsoft has pulled, there is no way I'm getting the next iteration of the shitbox.
GraveLord  +   1097d ago
Premature? This is long overdue.
I'm done with this generation.

Just give me God of War Ascention and The Last of Us and I'll happily move on.
Jek_Porkins  +   1097d ago
If anyone thinks Microsoft is waiting for E3 to unveil the next Xbox you might want to look back at the history of Microsoft. Sure we wont see a ton on it and at E3 we'll see a lot of the games and things like that, but Microsoft always holds its own show to kick off their next console.

Sony's showing first wouldn't make them feel rushed and it would have been the same had Microsoft held an event first. E3 sadly only allows so much time, and Microsoft and Sony still have other platforms to show off, Sony with Vita and PS3 and Microsoft with the Xbox 360. You cant just focus 100% on one thing or another, so I fully expect the actual unveiling of the next Xbox at its own event.
Jamaicangmr  +   1097d ago
Whats premature about it? This guy just sounds like a undercover troll.
Eskimo Keith  +   1096d ago
Premature probably isn't the right word to use as I wanted to emphasise on the secrecy surrounding it and how Sony are cutting their 10 year plan short to unveil a possible new console.

But I do like it when people throw the term 'troll' around, it's brilliant for when you can't think of an intelligent response.
Jamaicangmr  +   1096d ago
Nice try.
Just didn't think your article was worth a better summery. No hard feelings though right "Jounalist"?
GoldenMonkey34   1097d ago | Spam
Belking  +   1097d ago
No it won't. But at the same revealing ps4 won't give any advantages either. It won't change anything because everyone knows ps4 and xbox720 is coming anyway. Sony really needs to focus more on the vita.
koehler83  +   1097d ago
No one announces hardware at E3. Anyone familiar with the situations knows that.
Ck1x  +   1097d ago
Only time will tell! However Microsoft responds to this announcement will give clues to their concern levels. But once the cat is out of the bag there's no turning back then...
chasegarcia  +   1097d ago
Well if they give us a price & date we can preorder it and they take in money early plus gamers get to tell Sony if they don't like something(boomerang?).
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MaverickStar7  +   1097d ago
Microsoft is supposed to be revealing at GDC in March. Neither company is going to wait to reveal at E3. They want to reveal beforehand, create a buzz, and they show off the games and get into the details at E3. If one revealed before E3, and the other waited until E3 they run the risk of looking underwhelming if they don't completely blow everyone away on the biggest stage. Announcing before creates a few months of buzz based on some facts and less speculation. Then they get more months of buzz post E3 when more facts are laid out. The longer they wait the more time all the false rumors can build a negative impact.
brettski  +   1097d ago
Sony HAS, not Sony have...
cervantes99  +   1097d ago
Unless Microsoft announces some new IPs - they have already lost in my eyes.

I don't care what their hardware does or doesn't do - if we have the same 3 IPs again then I'm not interested. 3rd party titles should be on par to identical so it all comes down to exclusives and Sony's pot is overflowing in that department.

Apps? Where we're going we don't need apps. I have the same apps on every piece of hardware in my entertainment center.
cyhm3112  +   1097d ago
Microsoft can reveal at any date they like, but i already smell failure of Xbox 720
KingKevo  +   1097d ago
WARNING: A website is trying to fish for clicks, lol. Already reading the word 'premature' did turn me off and I'm not even gonna read this article. But I know what it does on here, batteling fanboys, good comments that are being rated down or ignored and all the usual stuff. Let the games coninue...
mochachino  +   1096d ago
Unless MS has free online or more power, its going to have a bad time next-gen
Foxhound922  +   1096d ago
It's hard to say whether being the first out of,the gate is good or bad. It certainly worked for ms this generation. I just think ms is going in a different direction this time around and they made it apparent. The casual crowd makes up the largest section in the gaming industry, and they know all too well on how to cash in on them and brainwash people repeatedly with ads. I hope they come out with some new ips and core games, because as we have seen with the wii, shovelware and gimmicks will only get you so far until people put them in their closets. Sony lost market share, but still came out on top this gen even with a plague of bad press, bad launch titles, late release, hefty price tag, and arrogance. They battled through it all, but I think they learned their lesson, and it seems like this time around, they are being aggressive, and playing for keeps. It's going to be a good year for the big 3 in 2013.
strigoi814  +   1096d ago
sony now wants to play mind games with MS and nintendo...but if i where sony i will show it on public the beta ps4. and follow it up on E3..its gonna be like a much awaited tv series
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