What makes a good marketing campaign? Hell, if I no. I’m just some creepy dude writing about video games on a scabby laptop. But, according to about thirty seconds of internet research, I found out. Apparently, it has to be memorable, provocative and totally not bat shit insane. Simple stuff really. When it comes to ads for video games it has to show us some game, maybe some skin and reach out to the lights-off-headphones-in-Dorit os*-crumbs-around-mouth gamer in all of us.