Speaking at the Goldman Sachs Technology Investment Symposium 2008 Conference, Activision chairman and CEO Bobby Kotick said that Take-Two did not meet the company's criteria.
"I think we've had - as we've said for a very long time, now - well-stated criteria for what we're interested in in an acquisition," he said.
"We've said that we need a history of profitability, good management, the proprietary technology for a franchise, history of multimillion unit sellers. They would have to be non-dilutive and operating margin accretive."
"And, for us, Take-Two didn't fulfill those requirements. Maybe it does over the long-term for EA, but it doesn't for us."