120°
Submitted by get2sammyb 788d ago | opinion piece

Will God of War's Super Bowl Commercial Score a Touchdown with Consumers?

Push Square: "Of the many criticisms directed at Sony this generation, its perceived marketing deficiencies rank high on the list. Kevin Butler was a stroke of genius for existing fans, there’s no doubt about that, but the platform holder’s inability to appeal on a mainstream scale is an issue that’s constantly acknowledged by analysts and armchair pundits alike. However, God of War: Ascension’s recently announced Super Bowl commercial shows that the company is eager to rectify that – but is it a case of too little, too late?" (God of War: Ascension, PS3)

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Abash  +   788d ago
I could be over-analyzing this, but it seems like this PlayStation ad during the Super Bowl is also putting the brand in a huge spotlight because Sony will be showing the new PlayStation at E3. In other words, putting PlayStation in the minds of all the viewers watching the game and then once again when the new system is announced later this year
get2sammyb  +   788d ago
No, I think you're right. I think this is just as much about promoting the PlayStation platform as this is trying to sell copies of God of War.
Ezz2013  +   788d ago
yes you are right
god of war will sell tons anyway
but this really will help the playstaion brand
get alot of ppl talking about the games on the system
Qrphe  +   788d ago
It will. It's the undeniable fact of marketing.
pr0t0typeknuckles  +   788d ago
i personally dont think so, i mean there was no gameplay but when you think about it god of war is very mainstream who doesnt know about god of war.
ApolloTheBoss  +   788d ago
Yep. 99 yards plus a 2-point conversion. This is the most watched event in America. Sony's gonna get some serious momentum from this ad.
#5 (Edited 788d ago ) | Agree(3) | Disagree(1) | Report | Reply
baldulf  +   788d ago
I don't know if a rip off scene from Gladiator is enough to market the game.

More ingame action is needed.
#6 (Edited 788d ago ) | Agree(3) | Disagree(8) | Report | Reply
dcbronco  +   788d ago
I don't believe GoW was a game that needed a big budget advertising campaign. It sells by itself. Money would have been better spent on something else. Like advertising Beyond later in the year.
Bathyj  +   788d ago
I dont think so.

Only fans of the game are going to know what the hell is going on. Everyone else will just be shaking their heads.

They should show some amazing looking gameplay footage to hook people in straight away.
Riderz1337  +   788d ago
No since the ad will only be shown on a stream. The stream that will be airing the ad managed 2.1 million viewers last years SuperBowl.
TheOneEyedHound  +   788d ago
So this commercial wont be on TV?
Riderz1337  +   788d ago
No, only on a live stream.
GusBricker  +   788d ago
They should've did The Last of US for the SuperBowl instead of GoWØ, IMO.
Karpetburnz  +   788d ago
They couldve, But I think because God of War is comming out very soon, and they need to Advertise the game more. Superbowl is the perfect oppertunity.

The Last of Us still has a few months of advertising to come.

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