120°
Submitted by get2sammyb 847d ago | opinion piece

Will God of War's Super Bowl Commercial Score a Touchdown with Consumers?

Push Square: "Of the many criticisms directed at Sony this generation, its perceived marketing deficiencies rank high on the list. Kevin Butler was a stroke of genius for existing fans, there’s no doubt about that, but the platform holder’s inability to appeal on a mainstream scale is an issue that’s constantly acknowledged by analysts and armchair pundits alike. However, God of War: Ascension’s recently announced Super Bowl commercial shows that the company is eager to rectify that – but is it a case of too little, too late?" (God of War: Ascension, PS3)

Alternative Sources
Abash  +   847d ago
I could be over-analyzing this, but it seems like this PlayStation ad during the Super Bowl is also putting the brand in a huge spotlight because Sony will be showing the new PlayStation at E3. In other words, putting PlayStation in the minds of all the viewers watching the game and then once again when the new system is announced later this year
get2sammyb  +   847d ago
No, I think you're right. I think this is just as much about promoting the PlayStation platform as this is trying to sell copies of God of War.
Ezz2013  +   847d ago
yes you are right
god of war will sell tons anyway
but this really will help the playstaion brand
get alot of ppl talking about the games on the system
Qrphe  +   847d ago
It will. It's the undeniable fact of marketing.
pr0t0typeknuckles  +   847d ago
i personally dont think so, i mean there was no gameplay but when you think about it god of war is very mainstream who doesnt know about god of war.
ApolloTheBoss  +   847d ago
Yep. 99 yards plus a 2-point conversion. This is the most watched event in America. Sony's gonna get some serious momentum from this ad.
#5 (Edited 847d ago ) | Agree(3) | Disagree(1) | Report | Reply
baldulf  +   847d ago
I don't know if a rip off scene from Gladiator is enough to market the game.

More ingame action is needed.
#6 (Edited 847d ago ) | Agree(3) | Disagree(8) | Report | Reply
dcbronco  +   847d ago
I don't believe GoW was a game that needed a big budget advertising campaign. It sells by itself. Money would have been better spent on something else. Like advertising Beyond later in the year.
Bathyj  +   847d ago
I dont think so.

Only fans of the game are going to know what the hell is going on. Everyone else will just be shaking their heads.

They should show some amazing looking gameplay footage to hook people in straight away.
Riderz1337  +   847d ago
No since the ad will only be shown on a stream. The stream that will be airing the ad managed 2.1 million viewers last years SuperBowl.
TheOneEyedHound  +   847d ago
So this commercial wont be on TV?
Riderz1337  +   847d ago
No, only on a live stream.
GusBricker  +   846d ago
They should've did The Last of US for the SuperBowl instead of GoWØ, IMO.
Karpetburnz  +   846d ago
They couldve, But I think because God of War is comming out very soon, and they need to Advertise the game more. Superbowl is the perfect oppertunity.

The Last of Us still has a few months of advertising to come.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

Pearl White New Nintendo 3DS XL Announced For Japan

7m ago - Japan received the Metallic Blue and Metallic Black New 3DS when it was launched, and they’ll soo... | 3DS
10°

Smash Fighter Ballot: Give Lloyd A Chance

16m ago - The Smash Fighter Ballot is open until October, and I'm here to tell you why Lloyd Irving of Tale... | Wii U
Ad

The Witcher 3

Now - All the lore you need to know. | Promoted post
40°

Destiny House of Wolves Review | Twinfinite

1h ago - House of Wolves is a refreshing step in the right direction that will keep the lights on proudly... | Xbox 360
20°

Game of Thrones – Episode Four: Sons of Winter Review (GamerHeadlines)

1h ago - Sons of Winter isn't a bad episode, and still above average, but it's a sore letdown after Episod... | PC
30°

Solarix Review – Another Ruined Space Station | TechRaptor

1h ago - All the horror sci-fi game tropes are accounted for, the good and the bad. Solarix is for fans of... | PC