120°
Submitted by get2sammyb 887d ago | opinion piece

Will God of War's Super Bowl Commercial Score a Touchdown with Consumers?

Push Square: "Of the many criticisms directed at Sony this generation, its perceived marketing deficiencies rank high on the list. Kevin Butler was a stroke of genius for existing fans, there’s no doubt about that, but the platform holder’s inability to appeal on a mainstream scale is an issue that’s constantly acknowledged by analysts and armchair pundits alike. However, God of War: Ascension’s recently announced Super Bowl commercial shows that the company is eager to rectify that – but is it a case of too little, too late?" (God of War: Ascension, PS3)

Alternative Sources
Abash  +   887d ago
I could be over-analyzing this, but it seems like this PlayStation ad during the Super Bowl is also putting the brand in a huge spotlight because Sony will be showing the new PlayStation at E3. In other words, putting PlayStation in the minds of all the viewers watching the game and then once again when the new system is announced later this year
get2sammyb  +   887d ago
No, I think you're right. I think this is just as much about promoting the PlayStation platform as this is trying to sell copies of God of War.
Ezz2013  +   887d ago
yes you are right
god of war will sell tons anyway
but this really will help the playstaion brand
get alot of ppl talking about the games on the system
Qrphe  +   887d ago
It will. It's the undeniable fact of marketing.
pr0t0typeknuckles  +   887d ago
i personally dont think so, i mean there was no gameplay but when you think about it god of war is very mainstream who doesnt know about god of war.
ApolloTheBoss  +   887d ago
Yep. 99 yards plus a 2-point conversion. This is the most watched event in America. Sony's gonna get some serious momentum from this ad.
#5 (Edited 887d ago ) | Agree(3) | Disagree(1) | Report | Reply
baldulf  +   887d ago
I don't know if a rip off scene from Gladiator is enough to market the game.

More ingame action is needed.
#6 (Edited 887d ago ) | Agree(3) | Disagree(8) | Report | Reply
dcbronco  +   887d ago
I don't believe GoW was a game that needed a big budget advertising campaign. It sells by itself. Money would have been better spent on something else. Like advertising Beyond later in the year.
Bathyj  +   887d ago
I dont think so.

Only fans of the game are going to know what the hell is going on. Everyone else will just be shaking their heads.

They should show some amazing looking gameplay footage to hook people in straight away.
Riderz1337  +   887d ago
No since the ad will only be shown on a stream. The stream that will be airing the ad managed 2.1 million viewers last years SuperBowl.
TheOneEyedHound  +   887d ago
So this commercial wont be on TV?
Riderz1337  +   887d ago
No, only on a live stream.
GusBricker  +   887d ago
They should've did The Last of US for the SuperBowl instead of GoWØ, IMO.
Karpetburnz  +   887d ago
They couldve, But I think because God of War is comming out very soon, and they need to Advertise the game more. Superbowl is the perfect oppertunity.

The Last of Us still has a few months of advertising to come.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Just Add Water 'still planning' Oddworld: Abe's Exoddus remake, figuring out 'special stuff' to add

15m ago - In an interview with PlayStation Access, Oddworld creator Lorne Lanning reveals his studio Just A... | PC
40°

Xenoblade Chronicles X Director Agrees With Fan Criticisms, To Make Changes in Next Game

16m ago - In a recent interview with Xenoblade Chronicles X executive director Tetsuya Takahashi, the direc... | Wii U
Ad

YoYo Games, home of GameMaker: Studio

Now - Game development could not be simpler with GameMaker: Studio, the fastest and easiest to use 2D game engine! | Promoted post
40°

Kingdom Wars 2: Battles First Impressions Video Preview (GameWatcher)

26m ago - From GameWatcher: "As a medieval styled strategy game, Kingdom Wars 2: Battles has all the markin... | PC
40°

EA Access Now Available in Microsoft Store and 4 Steps To Turn Off Auto Renew Option

26m ago - If you are a member of EA Access and want to turn off the auto renew option, Gaming Target has th... | Xbox One
30°

Trine 3: The Artifacts of Power | Should You Play This Game?

27m ago - An objective look at the early access of Trine 3 along with some personal thoughts. "I have previ... | PC