GXC: "Have you turned on your TV and seen a commercial, so catchy, so great, that you just will never forget it? Or has there been a commercial that comes on so often, that it has been beaten into your brain? More than likely, you have experienced both. There are just some companies that know how to market their products and services. Whether it is a TV spot, magazine ad, or some other form of marketing venture, some companies just get it. As I’m writing this, the Pillow Pet song, Mario toys with BK Kid’s Meal, those catchy colorful silhouetted iPod commercials, all resonate in my mind. However, there are some companies that just don’t get it. One in particular leaves me a little disheartened – Sony Computer Entertainment of America, aka, PlayStation."