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If the Xbox Came to China, Would the Chinese Notice?

BUSINESS WEEK: Twenty-four-year-old Zhu, a banker in southwestern China, took time Tuesday out of his busy schedule working for one of China’s leading banks and playing five to six hours of video games a week, to share his gaming ambitions. He loves the multiplayer online game World of Tanks—which has 45 million registered users worldwide—plays mostly alongside close friends, primarily uses his own laptop, and usually commands digital armored vehicles on weekends.

However, he wasn’t all that excited about rumors that the Chinese government might lift a ban on legal imports of video game consoles—a tidbit first attributed to an unnamed source in the state-run and sometimes unintentionally hilarious China Daily on Monday, and subsequently picked up by Reuters and other Western outlets. It’s not clear there’s anything to the chatter, as a second culture official denied the report to Reuters. Still, the news item did give an apparent next-day boost to the Tokyo-listed stock prices of Nintendo and Sony (SNE), which make the popular Wii and PlayStation game consoles (a rare instance of state-run Chinese media helping Japanese companies).

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Merrill1273d ago

I'm sure it would sell a few consoles, but overall I'm sure it would go un-noticed by the general population. They seem to be more into PC gaming there, the PS3 may not even sell well there... who knows unless they lift the ban.

Belking1273d ago

Their probably already consoles on the black market all over china.

wastedcells1273d ago

Defiantly. Plus pc gaming is big in china so doubt they would care much unless Xbox picked up some exclusives.

iNathan1273d ago

They are so many that a few milions is possible but will not compete with Pc Gaming there...

There´s a game in China that has over 300 milion people playing it or registered idk... Some game about Dragons.

sak5001273d ago

They probably already have local versions of consoles named EXBOX360 and Playsaton3.

SJPFTW1273d ago

Before this article starts a flame war, its not talking about just the xbox or which console will see more success, it deals with a a problem all console makers will face trying to penetrate into the chinese market. Piracy inforcement is lax in China which is a problem for console makers (Microsoft, Sony, Nintendo) since nearly all their revenue is from software sales. Games that are popular and profitable in China (mostly MMO's) overcome this obstacle by having a subscription model, which is quite different from what console gaming is about.

nukeitall1273d ago

What is not discussed in the article is the Chinese disdain for Japanese. They tend to be slightly older generation, but it's still present there and one of the reason why American cards do so well in Chine and Japanese aren't relative to each other.

That said, I think console gaming is more an American and Japanese thing, than Chinese. Even Europe has much stronger PC preference and therefore consoles aren't that big there except for UK.

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