Bleszinski: 'Bulletstorm' marketing a mistake, sold as "the dicktits game"

Cliff Bleszinski, the former main man at Epic Games, recently stated that the marketing behind the 2011 shooter Bulletstorm was a mistake.

Read Full Story >>
The story is too old to be commented.
Phil321666d ago

The marketing being a mistake could have been predicted when the plan was announced, for heaven's sake.

Convas1666d ago

Hindsight is 20/20 brah.

What seemed like a good idea at the time is usually not looking back.

Phil321666d ago (Edited 1666d ago )

I'm not talking about viewing something in hindsight. I'm talking about knowing when the marketing plan rolled out that it was a dumb idea.

^edited to make better sense

Abash1666d ago

The big mistake was releasing it the same day as Killzone 3

blackbeld1665d ago

Fun Sadistic game.

I overlooked it until I got it free from Playstation Plus.

Good game. :)

SilentNegotiator1665d ago (Edited 1665d ago )

It does NOT take hindsight to know that saying "dicktits" in your ads will turn people away.

Mediocre game anyway. It's really sad that half of the tropes they mocked COD for, they had in their own game.

LocutusEstBorg1665d ago

Bill Clinton: Seemed like a good idea at the time.

+ Show (2) more repliesLast reply 1665d ago
fermcr1666d ago

Bulletstorm didn't sell much, but for me it was one of the best games this generation. Mindless fun.

jeffgoldwin1666d ago

I think its a solid, fun game. Plus you can get it for on the cheap on steam games.

MysticStrummer1665d ago

One of the best games of the generation? Wow. I paid $8 bucks for it used and I'm glad I didn't pay more. I've had it for months and still haven't forced myself to finish it.

Blackdeath_6631665d ago

what games have you been playing this generation exactly?

admiralvic1665d ago

I thought Bulletstorm was a fantastic game, but among the best this generation... that's pushing it. I can see the humor rubbing a LOT of people the wrong way, plus the story was pretty dumb. Also the co op was a fantastic idea, but VERY few people got that the point was to work together.

@ Blackdeath_663

Probably NeverDead and MindJack.

aLiEnViSiToR1665d ago

The game was fun and interesting but it was far from perfect...

HappyMaskSalesman1665d ago

I think you people are missing the "for me" part of fermcr's comment. He has his best games, and so do you.

CommonSense1665d ago

The only problem i had with the game was that the best moments happened in the first half. A ton of fun, though. .

+ Show (5) more repliesLast reply 1665d ago
1665d ago
Veneno1665d ago

God Damn I totally remember the online video ads being completely ridiculous. It came off as a total dude bro dicktits game.

N0S3LFESTEEM1665d ago

Everything Cliffy B says sounds like a 10yr old 4chaner

BinaryMind1665d ago

Bleszinski didn't really address the question. I'm currently playing the game now, and I find it hard to see it as a "cool sci-fi" game with the frequent immature dialogue and macho, dude-bro vibe getting in the way.

GuyThatPlaysGames1665d ago

The mistake was making this game in the first place!

1665d ago
+ Show (5) more repliesLast reply 1665d ago
Megaton1666d ago

The script was a mistake. Supported the "dicktits" marketing.

jeffgoldwin1666d ago

They have kiddy titles like seseame street if you don't like the adult section.

kneon1665d ago

From the marketing it would seem this game would only appeal to 12 year old boys, swearing doesn't make it a game for adults.

UnSelf1665d ago


so thats what "adult" means to you huh


MysticStrummer1665d ago

There's not much adult about Bulletstorm. Adolescent would be more accurate.

jeffgoldwin1665d ago

Oh nos! Daddy they said a swear word and theres killing in this game! Call big brother to censor this game, it offended me. Cry on, qq's.

Megaton1665d ago (Edited 1665d ago )

It offends me as a fan of comedy, if it offends me at all. It's swearing for the sake of swearing, like it was written by a child who just learned "dirty" words. No tact, no wit, just adolescent Tourette's.

Axonometri1665d ago

Thing is... Blood guts flying limbs and sex jokes don't = mature

MysticStrummer1665d ago

Who said anything about censorship? You just have a ridiculous view of what makes something adult.

Yodagamer1665d ago

Heck Sesame street is more mature than that game

+ Show (5) more repliesLast reply 1665d ago
Xenomorph1666d ago

Lol and he said it would beat out Killzone (released on the same day)

Riderz13371665d ago

He actually said that? Man this guy is really cocky isn't he?

Ultr1665d ago

yeah but at the same time he bought a copy of Killzone3 :) "I support games, you know" he said over twitter, I remember that :)

GusBricker1665d ago

Put me in the minority, I guess.

Give me the gameplay in Bulletstorm over Killzone any day.