Submitted by Lionheart377 1030d ago | news

Bleszinski: 'Bulletstorm' marketing a mistake, sold as "the dicktits game"

Cliff Bleszinski, the former main man at Epic Games, recently stated that the marketing behind the 2011 shooter Bulletstorm was a mistake. (Bulletstorm, Epic, Industry, PC, PS3, Xbox 360)

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Phil32  +   1030d ago
The marketing being a mistake could have been predicted when the plan was announced, for heaven's sake.
Convas  +   1030d ago
Hindsight is 20/20 brah.

What seemed like a good idea at the time is usually not looking back.
Phil32  +   1030d ago
I'm not talking about viewing something in hindsight. I'm talking about knowing when the marketing plan rolled out that it was a dumb idea.

^edited to make better sense
#1.1.1 (Edited 1030d ago ) | Agree(11) | Disagree(6) | Report
Abash  +   1030d ago
The big mistake was releasing it the same day as Killzone 3
blackbeld  +   1030d ago
Fun Sadistic game.

I overlooked it until I got it free from Playstation Plus.

Good game. :)
SilentNegotiator  +   1030d ago
It does NOT take hindsight to know that saying "dicktits" in your ads will turn people away.

Mediocre game anyway. It's really sad that half of the tropes they mocked COD for, they had in their own game.
#1.1.4 (Edited 1030d ago ) | Agree(12) | Disagree(6) | Report
LocutusEstBorg  +   1030d ago
Bill Clinton: Seemed like a good idea at the time.
fermcr  +   1030d ago
Bulletstorm didn't sell much, but for me it was one of the best games this generation. Mindless fun.
jeffgoldwin  +   1030d ago
I think its a solid, fun game. Plus you can get it for on the cheap on steam games.
MysticStrummer  +   1030d ago
One of the best games of the generation? Wow. I paid $8 bucks for it used and I'm glad I didn't pay more. I've had it for months and still haven't forced myself to finish it.
Blackdeath_663  +   1030d ago
what games have you been playing this generation exactly?
admiralvic  +   1030d ago
I thought Bulletstorm was a fantastic game, but among the best this generation... that's pushing it. I can see the humor rubbing a LOT of people the wrong way, plus the story was pretty dumb. Also the co op was a fantastic idea, but VERY few people got that the point was to work together.

@ Blackdeath_663

Probably NeverDead and MindJack.
aLiEnViSiToR  +   1030d ago
The game was fun and interesting but it was far from perfect...
KwietStorm  +   1030d ago
One of the what? Chill
HappyMaskSalesman  +   1030d ago
I think you people are missing the "for me" part of fermcr's comment. He has his best games, and so do you.
CommonSense  +   1030d ago
The only problem i had with the game was that the best moments happened in the first half. A ton of fun, though. .
smithmaria595   1030d ago | Spam
Veneno  +   1030d ago
God Damn I totally remember the online video ads being completely ridiculous. It came off as a total dude bro dicktits game.
N0S3LFESTEEM  +   1030d ago
Everything Cliffy B says sounds like a 10yr old 4chaner
BinaryMind  +   1030d ago
Bleszinski didn't really address the question. I'm currently playing the game now, and I find it hard to see it as a "cool sci-fi" game with the frequent immature dialogue and macho, dude-bro vibe getting in the way.
GuyThatPlaysGames  +   1029d ago
The mistake was making this game in the first place!
amnda98weile   1029d ago | Spam
Megaton  +   1030d ago
The script was a mistake. Supported the "dicktits" marketing.
jeffgoldwin  +   1030d ago
They have kiddy titles like seseame street if you don't like the adult section.
kneon  +   1030d ago
From the marketing it would seem this game would only appeal to 12 year old boys, swearing doesn't make it a game for adults.
UnSelf  +   1030d ago

so thats what "adult" means to you huh

MysticStrummer  +   1030d ago
There's not much adult about Bulletstorm. Adolescent would be more accurate.
jeffgoldwin  +   1030d ago
Oh nos! Daddy they said a swear word and theres killing in this game! Call big brother to censor this game, it offended me. Cry on, qq's.
Megaton  +   1030d ago
It offends me as a fan of comedy, if it offends me at all. It's swearing for the sake of swearing, like it was written by a child who just learned "dirty" words. No tact, no wit, just adolescent Tourette's.
#2.1.5 (Edited 1030d ago ) | Agree(17) | Disagree(4) | Report
Axonometri  +   1030d ago
Thing is... Blood guts flying limbs and sex jokes don't = mature
MysticStrummer  +   1030d ago
Who said anything about censorship? You just have a ridiculous view of what makes something adult.
Yodagamer  +   1029d ago
Heck Sesame street is more mature than that game
Xenomorph  +   1030d ago
Lol and he said it would beat out Killzone (released on the same day)
Riderz1337  +   1030d ago
He actually said that? Man this guy is really cocky isn't he?
Ultr  +   1030d ago
yeah but at the same time he bought a copy of Killzone3 :) "I support games, you know" he said over twitter, I remember that :)
GusBricker  +   1030d ago
Put me in the minority, I guess.

Give me the gameplay in Bulletstorm over Killzone any day.
CommonSense  +   1030d ago
couldn't agree more. i bought both killzones for ps3 and didn't finish either (ultimately traded them). They were just boring. Visually dull, and the gameplay was clunky, slow, and unoriginal.
#3.3.1 (Edited 1030d ago ) | Agree(7) | Disagree(9) | Report
Irishguy95  +   1029d ago
I prefer Killzone(2 at least) myself, I do agree Killzone is getting overrated though
superterabyte  +   1029d ago
I think you're all crazy and don't recognize something good when you see it
Blastoise  +   1030d ago
This is completely true. I was put off by this game because all I saw was swearing and stupid dialogue. "I will Kill your D**k"

But then I played it when it was available for PS+. It was actually pretty fun & I ended up completing it
madpuppy  +   1030d ago
same here, it is a good looking game with fun gameplay that has vulgar, over the top dialogue. I played it all the way through as well. And I'm not a masochist, if I don't like a game I will not bother finishing it.
#4.1 (Edited 1030d ago ) | Agree(2) | Disagree(1) | Report | Reply
GamerCheese  +   1029d ago
It's a waste of a possibly cool franchise.
InTheLab  +   1030d ago
Stupid story
tired gimmicky gameplay
no competitive multiplayer
was sandwiched between Killzone and Crysis 2

Bulletstorm should have been $15 DLC...$30 at best. It was not a full package and no matter what style of marketing, the game was destined for failure.


There is a difference between mature and vulgar. Alan Wake is a mature title. Heavy Rain is a mature title. Bullstorm is a love letter to drunken fratboys.
palaeomerus  +   1030d ago
"Stupid story
tired gimmicky gameplay
no competitive multiplayer
overpriced "

That criticism applies equally well to God of War III.

Heavy Rain was awkwardly amateurish cinematic garbage. The story (writing and voice acting performance) was frankly stupid (the killer actually wonders who the killer is in internal "thought" monologue), the gameplay both gimmicky and tiresome trying to extend QTE into a hot steaming mess of tedious abstracted incidental controls supposed to proxy for actions. There was no competitive multiplayer. It was also overpriced...Hey! Wait a minute!

Mature? You think carelessly hacking out a bad, half-assed, Seven reference with cheap French Actors reading English phonetically with weird cadence and pitch with silly gimmick "thriller/suspense controls" is in any way mature? LOL.

Alan Wake was a Stephen King, Twin Peaks, and Twilight Zone send up/mash up mated to a simplistic "low intensity" third person shooter with a light gimmick, a dodge mechanic instead of a cover mechanic, and a tiny smattering of baby-ish puzzles and platforming. Again it's hardly mature in any sense. I had fun with it but it is pretty unsophisticated, two dimensional,cheesy and oriented towards people who like repetitive action between spoon fed TV-story elements that cleave to the genre it borrows from with very little real creativity.
#5.1 (Edited 1030d ago ) | Agree(8) | Disagree(15) | Report | Reply
Merrill  +   1030d ago
While I finished Heavy Rain, I agree with you. The atmosphere was fantastic though, but you're correct, the writing was amateurish at best.
InTheLab  +   1029d ago
Lol...you can argue Alan Wake and Heavy Rain but GoW is a genre leader...

Don't be stupid.

As for your argument, please...tell me how you feel about Bulletstorm if you have such strong feelings about actual good games. BS does not possess the qualities of those "careless half assed" games you mentioned.
Tontus   1029d ago | Personal attack | show
GamerCheese  +   1029d ago
Breathe, Tontus, Breathe.
Revolver_X_  +   1029d ago

Lol. You get trashed at the Bitbag and you have 1 bubble here. Heavy Rain is a crime drama. His inner dialogue is so the viewer or player doesnt know he's the killer yet. The clues lead you to suspect. So, I guess in your flawed opinion crime dramas have amatuer writing, silly child. Its ok, you have no knowledge of the genre, let alone writing in general. ANYONE who thinks Heavy Rain has amatuer writing is frankly uneducated in story writing. The plot has been used in crime dramas for 20+ years. I had no problem with the QTEs and I've platinumed the game. Whatever sh!tty game Cliffy B makes next, Beyond Two Souls will have a better story, rest assured.

Its hilarious how you knew not to mention Killzone 3. If I recall you said Crysis 2 was better then Killzone 3 at the Bitbag. Lol, yea it sure was. Your just a silly troll. Bulletstorm=Duke Nukem Forever. Well, Duke is more likeable.
poo342947294792  +   1030d ago
maniacmayhem  +   1030d ago
Let's be honest about this game. It was very low brow, a cuss word was thrown out every 5 seconds to the point of being juvenile. It couldn't of been marketed any other way.

When I played the game it felt like a 10 year old who learned the 'F' word and can't wait to use it in everything he says or does.

Good game but a very childlike script.
MidnytRain  +   1030d ago
I think "childish" is a better word.
cleft5  +   1030d ago
Really, the marketing was a mistake. No way Bruh, would have never guessed that one.
GusBricker  +   1030d ago
Waggleton P. Tallylicker
GamerCheese  +   1029d ago
GusBricker: Day maker
InTheZoneAC  +   1030d ago
games should always release a week or two later if there's a big name title coming out at the same time.

this way when those people get paid they have a better chance of looking at that title because nothing else is out.

the people that were already sold it didn't matter when it was released, but for those thinking about it might have a better chance
josephayal  +   1030d ago
Best $10 CE game I've ever bought
Son_Lee  +   1030d ago
The best FPS this gen isn't getting a sequel. Typical.
Hicken  +   1030d ago
For me, that was Killzone 2. And seeing as Killzone 3 has already come out, it got its sequel. Didn't necessarily live up to my expectations of it, but a good game, nonetheless.
Son_Lee  +   1030d ago
It was just plain fun, and the skill point system encouraged creative killing. I have no problems with the swearing and childish script because it went balls to the wall and wasn't trying to be something it wasn't.
mayberry  +   1030d ago
Bulletstorm is a good fps 'time killer', but I can agree that any fps fan should be very anxious to experience killzone 2/3. Absoutely loved the A.I., atmosphere, soundtrack, guns, online is second to none argueably, and only on playstation true 7.1 digital surround sound! All in 3D no less! The Killzone experience is truly amazing!
MooseyXTC  +   1030d ago
Were it marketed differently I think it would have changed mainstream FPS titles for good, every weapon provided for a unique gun-style you don't see in other games [like the exploding sniper bullets where you guide the ragdoll into others before detonating].
IQUITN4G  +   1030d ago
You have to love teens to mid twenties's interpretation of what adult is. Bayonetta a classic example

Some people of course never in fact graduate despite being a healthy age. The world over is made up of more people that are less mentally developed than the rest
#14 (Edited 1030d ago ) | Agree(2) | Disagree(0) | Report | Reply
DEATHxTHExKIDx  +   1030d ago
I bought it for Gears 3 beta. It was fun game on its own. should I have paid full price? no.
League_of_Draven  +   1030d ago
Since he left, what's going to happen with Fortnite?
SonyStyled  +   1030d ago
i believe its slated to come out this year exclusively on PC
SonyStyled  +   1030d ago
i thought it was a decent game. unique features, bland multiplayer. i think i picked it up for like 30 bucks a year or so ago. never would have payed full price for it but i would have been excited for the sequel if they didnt can it. but yea, what a mistake it was to release it on the same day as Killzone 3
#17 (Edited 1030d ago ) | Agree(1) | Disagree(2) | Report | Reply
NYC_Gamer  +   1030d ago
Bulletstorm was way too silly for me to enjoy
#18 (Edited 1030d ago ) | Agree(3) | Disagree(2) | Report | Reply
BanBrother  +   1030d ago
Same. Unfortunately I was in the majority when it came to the games 'humour', which meant I thought it was lame and tragic. It is nothing to do with being offended (I have said and seen waaaay nastier sh**), it just felt way to cheesy and the main character looked constipate.

I hope they do make a sequel, as no-one can deny it was a gorgeous looking game (at least on 360....sunshafts...), and the game-play was amazing. Some of the set pieces were awesome also.

The main problem I had was this stupid lame dialogue conflicting with what would appear to be PCF's attempt at a 'serious' story. You can't have the best of both worlds, PCF, you aint Hannah Montana :-) :-) :-) :-) :-)

My suggestion would be, if a sequel was in the works, to take itself more seriously. I would honestly prefer that it didn't continue, as the bad taste Bulletstorm left in my mouth would stop me from playing a sequel. Couldn't they just make a new IP that doesn't bomb this time, with awesome game-play for next-gen?
mochachino  +   1030d ago
Would it matter how it was sold? It was a dicktits game in gameplay and story. Any other type of marketing would have been a complete lie....

Oh I see what Belinksi meant, he wanted a very serious commercial that implies the games will have a deep mature story that elicits a real emotional connection like Gears.

...then the game's emotional depth will be non-existent and pale in comparison to the commercials disappointing gamers, like Gears.
#19 (Edited 1030d ago ) | Agree(3) | Disagree(0) | Report | Reply
supersonicjerry  +   1030d ago
KZ3 was bad. Bullet Storm was basically for xbox they got Gears 3 beta for the game the reason why they even sold what they sold.
spicelicka  +   1030d ago
The writing and story made it a "dicktits" game. Didn't matter how much swearing or manliness was in the game, if they just focused on making it a more interesting and deep story it would've worked wonders.
Psychonaut  +   1030d ago
Im sorry im really not trying to judge, or knock the man but since he left EPIC all he seems to be doing is "talK", and complain to game news outlets, the Saints Row thing, and now this, which really seems to be him covering for his Saints Row jab.

If you want to stay in the gaming world, then do what your good at, help make games don't sit there just for name sake keep putting your two cents in on everything.

Lol then again isnt that what we are all doing on this site. (Self Troll Face)
#22 (Edited 1030d ago ) | Agree(1) | Disagree(0) | Report | Reply
dsfhwoiuoihsdf   1030d ago | Spam
Cajun Chicken  +   1030d ago
Oh man, I loved this game so much. So fresh. People need to take the element of skillshots for other games though, they were brilliant. I don't think I laughed so much in a game since Serious Sam The First Encounter.

Shame we're likely to never get a sequel.
Blacklash93  +   1030d ago
I enjoyed Bulletstorm. And the marketing was at least in line with the often silly, fun tone of the game.

I also find it odd this comment is coming pretty soon after the thing he said about Saints Row, it being immature I mean.
hazardman  +   1030d ago
I for one couldn't stand Bulletstorm played it for an hour and sold to my cousin..he ended up loving that shit hardcore. To each his own like they say. Either way those dev are making gears judgement correct? One Gears game I wil not be getting!
StrongMan  +   1030d ago
The mistake was making Bulletstorm.
sharkraiden0  +   1030d ago
smashman98  +   1030d ago
That's because it was the dicktits game don't get me wrong I liked the game, but that game was obsessed with having dick in every sentence
#28 (Edited 1030d ago ) | Agree(0) | Disagree(0) | Report | Reply
TheyDontLoveYou  +   1030d ago
The problem with bulltetstorm is that it sucked.
tigertron  +   1030d ago
I still need to play Bulletstorm. I got it free with PS Plus.
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