"Yes, Saints Row is that game with the dildo. That’s exactly what it is, if you mentioned “the purple dildo bat” everyone knows you are talking about Saints Row. You cannot buy that sort of marketing and brand recognition and you certainly wouldn’t get it in a ‘Michael Mann / HEAT / Collateral / Training Day’ type of game."
In Defence Of Cliffy B And Saints Row 3 !
GTA is like COD and WoW. Its gone way beyond brand recognition. GTA could crush the competition with zero advertising. Gamers buy a promise. They don't read reviews then make a decision, they "day 1" the hell out of games.
This article was defending the dildo bat and the wise decision to NOT compete directly with GTA. THQ may have failed but it wasn't because of SR3.
Anyway, I'm not exactly sure what point you were trying to make. That THQ made bad decisions in the past means they couldn't make good ones?