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Submitted by chrish1990 549d ago | opinion piece

Sony's "Desperate" PS Vita Marketing Isn't That Desperate

"Over the last few days the internet has been abuzz with more ridicule for Sony and their latest handheld games console, the Playstation Vita.

The butt of the joke this time is Sony’s latest marketing campaign for the PS Vita. The campaign itself is pretty self-explanatory. The marketing campaign is presented as a content, a contest that could you see with a lot of extra Playstation Store cash in your digital back pocket." - TGC (PS Vita, Sony)

GribbleGrunger  +   549d ago
I think it's a great idea. Some people with agendas might want to view it as desperation, but I don't really care.
jujubee88  +   549d ago
Some (not all) people are stupid.
Could that be a reason some people don't like this?
#1.1 (Edited 549d ago ) | Agree(2) | Disagree(1) | Report | Reply
izumo_lee  +   549d ago | Well said
It's just Sony rewarding people for word of mouth.

This gen cause of financial issues within the overall company.Sony's marketing department unfortunately has taken a hit. So Sony relies more on 'Word of Mouth' to spread excitement for their product. For the most part it has done its job, so what is wrong with them 'thanking' their consumers for spreading the news on the Vita or any other Sony product.
#2 (Edited 549d ago ) | Agree(10) | Disagree(5) | Report | Reply
chrish1990  +   549d ago
Exactly. Well said. Bubble up.
Karpetburnz  +   549d ago
Some people are pathetic, They need to let Sony do what they want to do, instead of critisizing every move they make.
Kingthrash360  +   549d ago
Banks do this constantly.... Sony can too. What's the problem. I'm already gettin paid from this but only because my homies gettin another vita (wants the white 1) so I didn't even need word of mouth... Free dub for me, thanks again Sony, I thought ps+ would have been the last thing I thanked them for, but.... Here we are.
boybato  +   549d ago
so far I've referred several friends. existing Vita owners mind you...(before the ad was even cascaded.an exploit i know.lol)

So I do not think this is a bad thing. lol

that reminds me, anyone who wants to be a refferal just pm me with your email. ;)
MorfiTM  +   548d ago
In USA Vita owners gain cash for advertising it to their friends. In Poland people we do it for free because of the love for that console. You don't believe me? Just type "Spotkania Vitowców" in Google.
MasterCornholio  +   548d ago
I really dont see why this is such a huge problem. If Sony wants to give someone a reward for recommending their friend a Vita why cant they do this? As far as i know it isnt illegal to do this so why complain?

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